Techniques for writing a sales caption like FAB
Features: Must tell about the features of our products or services.
Advantages : Tell the strengths or differences of the product. How is it better or different from the same product in the market? The strength of the product that will definitely help solve the customer's problem.
Benefits : Benefits or results arising from the product that the customer will receive. when purchasing or using our products
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Feature Advantage and Benefit (FAB) sales caption example
Features: The phone case prevents shock from various accidents, whether it is dropped or dropped from a height.
Advantages : Special edition phone case made of premium material. High impact resistance, protect all 4 corners of the phone.
Benefits : Protects the phone from all 4 corners, falling from heights without fear of cracking or crashing the phone.
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