What kind of storytelling is suitable for Motion Graphic ❓
Many brands tend to offer more content in the form of Motion Graphic because it gives customers clear visual information. and easier to remember More importantly, most customers are more interested in Motion Graphics than normal still images.
Storytelling through Motion Graphic looks and feels like bringing a general story to an interesting presentation. But actually there are steps in the creation that will make it very interesting. Because the goal is to communicate to reach a group of customers. You have to think about what the viewer will know. And what are the benefits from watching this Motion Graphic? The content that is broadcast must be attractive to the audience to want to know, for example:
🔸 Tips or techniques may be intimate or strange things that few people know.
🔸 How to, which will be able to explain to the audience easier to understand and follow
🔸 Compare, compare the advantages - disadvantages It will help to provide clearer information. easier to remember Most importantly, customers do not have to waste time reading and understanding themselves.
🔸 Promote new products Most customers choose to view the description of a new product through Motion Graphic rather than reading the text itself from a still image.
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