Change the look of old brands to be awesome for the new year.

chatstickforbrand
Aug 26, 2024
2 min read

"TMBThanachart" TMB and Thanachart are words that reflect a financial institution that is stable and has been with Thai people for a long time. Full of stories and bonds, including the trust that customers have given. 🏢✨

🌞The concept of the mascot is to be a representative and symbol of the brand. Come to help complete the image of the organization. Use to communicate instead of duties and services. Help reduce the distance, reduce the gap between the brand and customers. Look friendly, easy to approach, have a memorable identity, consistent with the brand. And also embody the organization's values. 🌈 By choosing to use all 5 ICARE characters this time, the new design is a cartoon style SD. Big head, small body, adding cuteness, approachable. And it is also very popular. Importantly, the original identity of each character must be completely preserved. To maintain the meaning completely And can perform the duties continuously without deviating from the concept. Each type will have the following Core Values 🌻

🔸Integrity Be honest, professional, build trust with customers and colleagues.

🔹Challenge Status Quo Dare to do something different. And challenge the status To create new innovations

🔸Agility Look ahead, adapt and learn to lead the change

🔹Respect Respect differences, listen to all opinions, and cooperate for the greatest benefit of customers

🔸Execution Plan with understanding, focus on details to deliver the best results

🪄Mascots can be used to represent the brand's services or promotions, reduce the distance between the brand and customers, enhance friendliness and create brand recognition very well. No need to spend money on presenters, can be extended in many ways, whether it is a Mascot stand-up show, souvenirs, LINE stickers (usable on LINE OA), online marketing, creating a story for the brand. It is considered a one-time investment that is very worthwhile. It can be used in many channels.💥

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