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📣 Marketing mix that you need to know


📣 Marketing mix that you need to know  🔹What is the marketing mix? Marketing mix refers to the marketing tools that businesses use. In order to achieve the marketing objectives, these marketing tools, known as 4Ps, consist of products, prices, location of purchase. and sales promotion. The variables in each P are as follows (Kotler, 1997, p. 98).  1. Product (Product) is what the business offers to sell to consumers or markets. To generate interest and want to own that will be used or consumed. to meet the needs and necessities to be satisfied The product itself includes style, style, color, logo, brand name, service and warranty. which the business can always develop and improve together with Tangible Goods - Intangible Goods intangible Can't touch (Services) The product is what customers are most interested in among all the marketing ingredients.  2. Price (Price) Price is quite important in marketing. Pricing here is to set a price that is appropriate for the product and the target audience. There are various easy pricing methods as follows.  2.1 Set the price according to the customer is to set the price as we think customers will be willing to pay which may be obtained from the survey or questionnaire  2.2 Set the price according to the market is to set prices according to competitors in the market which may be so low that we will make a small profit, so if we think to set the market price We may have to sit back and calculate that cost of goods should how much to get profit according to the target and find a way to reduce costs  2.3 Set the price according to the cost + profit This method calculates what our cost is. Then add our transportation costs, our labor costs, plus our profits, so we get the price. But if the acquired price is very high We may need to do publicity. or adjust the image to match that price  3. Distribution (Place) is a method of bringing products into the hands of customers. If it is a product that will be sold in many places The method of sales or distribution is very important. The principle of choosing a distribution method is not to sell as much as possible. The best place is always good. because it depends on that What is your product and who is your target audience? such as those used in the upper level Should be limited to not selling too much. Because it may spoil the image, another thing that we should consider the distribution method is the distribution cost. For example, selling products in 7-eleven may be distributed evenly. but may have a higher cost If talking about a business that is a storefront, Place here is location, which should be chosen. to suit our products as well, such as MBK and Siam Center There will be different walking groups and product characteristics and The prices are not the same even though they are located close to each other. Wherever you should sell, you must consider the nature of the product.  4. Marketing promotion (Promotion) is doing activities. to tell customers about the characteristics of our products such as advertisements in various media or doing activities that make people come to buy our products and the annual price reduction In terms of small business Advertising may be overkill because it will cost money. More or less, it depends on the channel we use. That would be nice and possibly free. internet media which has a large number of users each year. Other cheap mediums are flyers, posters, local media, parades, local radios. local newspaper How to choose media besides looking at the cost You should also look at reaching the target audience. For example, if advertising for a group of adults By choosing Internet media (because it's free), they may choose a website that adults play. Do not use a website where teenagers come to talk, etc.  Summarizing the marketing mix concept shows the marketing elements that make consumers take into account before making a purchase.  ------------------------------------------------------------------------------------- Interested in online marketing care services | online marketing | complete graphics | can contact us anytime | brand building | online marketing | online marketing plan | brand building | Facebook fan page care | Take care of LINE OA. You can contact us 24 hours a day.   Details of online marketing services >> https://www.chatstickmarket.com/langran Examples of various brands that we take care of online marketing >>https://www.chatstickmarket.com/portfolio ---------------------------------------------------------------------------------------  💙 Consult our team 💙 📱Tel : 0840104252 📱0947805680 Office Hotline : 034-900-165 , 02-297-0811 (Monday-Friday) 📨 Inbox : http://m.me/ChatStick.TH ┏━━━━━━━━━┓ 📲 LINE: @chatstick ┗━━━━━━━━━┛ or click https://goo.gl/KuzCpM 🎉 details at http://www.chatstickmarket.com/langran 🎉 See our work at https://www.chatstickmarket.com/portfolio

📣 Marketing mix that you need to know


🔹What is the marketing mix?

Marketing mix refers to the marketing tools that businesses use. In order to achieve the marketing objectives, these marketing tools, known as 4Ps, consist of products, prices, location of purchase. and sales promotion. The variables in each P are as follows (Kotler, 1997, p. 98).


1. Product (Product) is what the business offers to sell to consumers or markets. To generate interest and want to own that will be used or consumed. to meet the needs and necessities to be satisfied The product itself includes style, style, color, logo, brand name, service and warranty. which the business can always develop and improve

together with

Tangible Goods

- Intangible Goods intangible Can't touch (Services)

The product is what customers are most interested in among all the marketing ingredients.


2. Price (Price) Price is quite important in marketing. Pricing here is to set a price that is appropriate for the product and the target audience. There are various easy pricing methods as follows.


2.1 Set the price according to the customer is to set the price as we think customers will be willing to pay which may be obtained from the survey or questionnaire


2.2 Set the price according to the market is to set prices according to competitors in the market which may be so low that we will make a small profit, so if we think to set the market price We may have to sit back and calculate that cost of goods should how much to get profit according to the target and find a way to reduce costs


2.3 Set the price according to the cost + profit This method calculates what our cost is. Then add our transportation costs, our labor costs, plus our profits, so we get the price. But if the acquired price is very high We may need to do publicity. or adjust the image to match that price


3. Distribution (Place) is a method of bringing products into the hands of customers. If it is a product that will be sold in many places The method of sales or distribution is very important. The principle of choosing a distribution method is not to sell as much as possible. The best place is always good. because it depends on that What is your product and who is your target audience? such as those used in the upper level Should be limited to not selling too much. Because it may spoil the image, another thing that we should consider the distribution method is the distribution cost. For example, selling products in 7-eleven may be distributed evenly. but may have a higher cost If talking about a business that is a storefront, Place here is location, which should be chosen. to suit our products as well, such as MBK and Siam Center There will be different walking groups and product characteristics and The prices are not the same even though they are located close to each other. Wherever you should sell, you must consider the nature of the product.


4. Marketing promotion (Promotion) is doing activities. to tell customers about the characteristics of our products such as advertisements in various media or doing activities that make people come to buy our products and the annual price reduction In terms of small business Advertising may be overkill because it will cost money. More or less, it depends on the channel we use. That would be nice and possibly free. internet media which has a large number of users each year. Other cheap mediums are flyers, posters, local media, parades, local radios. local newspaper How to choose media besides looking at the cost You should also look at reaching the target audience. For example, if advertising for a group of adults By choosing Internet media (because it's free), they may choose a website that adults play. Do not use a website where teenagers come to talk, etc.


Summarizing the marketing mix concept shows the marketing elements that make consumers take into account before making a purchase.


-------------------------------------------------------------------------------------

Interested in online marketing care services | online marketing | complete graphics | can contact us anytime | brand building | online marketing | online marketing plan | brand building | Facebook fan page care | Take care of LINE OA. You can contact us 24 hours a day.

Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

---------------------------------------------------------------------------------------


💙 Consult our team 💙

📱Tel : 0840104252 📱0947805680

Office Hotline : 034-900-165 , 02-297-0811 (Monday-Friday)

📨 Inbox : http://m.me/ChatStick.TH

┏━━━━━━━━━┓

📲 LINE: @chatstick

┗━━━━━━━━━┛

or click https://goo.gl/KuzCpM

🎉 details at http://www.chatstickmarket.com/langran

🎉 See our work at https://www.chatstickmarket.com/portfolio


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