Mascot "Harumiki House"
"Harumiki House - Harumiki House" 🍓 is a brand that builds on the Harumiki brand as a retail store. and a new type of cafe Including selling souvenirs, souvenirs, there is a highlight that brings premium Japanese strawberries that have been developed from the innovation of the winter plant research project as the main ingredient in various menus, whether it is a menu Food, bakery, beverages that are designed and carefully selected raw materials ✨
🍦The mascot concept is to bring out the brand's strengths to be memorable in a short time. Looks special, attracts from the first time I see it. But it has to be easy to access, not complicated, cute, bright and friendly. Looks friendly, approachable, minimal and must have a Japanese aura as well. The ChatStick team has designed two mascot characters as best friends together as follows:
👑 Princess of Spring Naughty little princess Carry a hundred bright cuteness See and feel refreshed immediately. Designed in SD style, lines look approachable, uncomplicated, dress in simple outfits. but clearly communicates the identity of the brand through CI
🍓Akihime Strawberry Be the best friend of the princess. that help complete the communication of the brand identity Indicates that it is the main product, which is strawberries, clearly and immediately. Line design to look simple and minimalist. But still cute, bright, adding details that the gradation of colors makes it look even more special.
Mascot can be used to represent a brand very well. Reduce the distance between brands and customers. enhance friendliness and create brand recognition You don't have to pay to hire a presenter. It can be extended in a variety of ways, whether it is a mascot standy show, souvenirs, Sticker LINE, online marketing, creating a story for the brand. It is considered a one-time investment that is very worthwhile. It can be used in a variety of channels.
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