Mascot "Noomkongkapan official - Noomkongkapan"
"Noomkongkapan Official - Noomkongkapan" Thousands of knowledge, hundreds of legends, millions of beliefs, an online program that brings mysterious and interesting experiences to convey by Noom Kongkapan Saengsuriya.
The concept of the mascot is to show the brand's identity through the mascot. It has a distinctive scent that conveys the personality to be consistent with the brand and what it is doing. It can be used as a representative to tell and communicate, reduce the gap between the brand and customers to be closer. It also has to look friendly and easy to approach. This time, it was chosen to design as the character of Khun Noom Kongkapan, the main host of the channel that people immediately remember and has a very unique identity. The brand has chosen Model A to continue on. The design is a cartoon style line that looks minimalist and simple. The proportion of the big head and small body helps to increase the cuteness. The look is confident and sincere. Smile widely and honestly. There are warm and kind eyes. There are dimples that are clearly Khun Noom's signature. Dressed in simple, comfortable clothes, wearing a white hat that is turned inside out, Khun Noom's signature, a yellow T-shirt with the brand's logo clearly visible, faded jeans. Sneakers can add a chill vibe to a casual look.
Mascots can be used in many ways, such as standees, brand activities, LINE stickers, artwork on pages, websites, and can be easily marketed. They can be used for a long time and never expire. They are a very worthwhile investment.
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