Mascot "SAHAMIT LAND ASSET - Sahamit Land Asset"
"SAHAMIT LAND ASSET" has been in the real estate business for a long time and has many types of real estate businesses such as housing estates, commercial buildings, condominiums.
The concept of the mascot is to create a more memorable brand through the mascot, representing the brand, able to speak for products and services to look lighter and more tangible, reducing the gap between the brand and customers, looking friendly and approachable, and most importantly, it must directly communicate the brand and have its own identity. It was chosen to design a cute and cheerful house character. The brand chose the B model to continue. The house has a unique shape inspired by the customer's main product, which is a beautiful house packed with details and quality. The new design in a minimalist cartoon style, less is more, comes in a cute and accessible miniature. The shape of the house is unique, with details of a real house that help the brand name very well. The face is bright and sparkling, the eyes are big and determined, and there are small pink cheeks to add cuteness. The bangs look unique, adding arms and legs to communicate and show gestures better. The plain blue shoes look good together, making the house stand out, and the brand logo stands out, helping to emphasize the brand very well. Don't forget to use the brand's CI in the design to bring out the most memorable identity.
Mascots can be further developed in many ways, whether it's online marketing, as souvenirs for sale, Standy to promote the brand, or LINE Stickers, which are currently very popular and can increase income in many ways.
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