Mascot "Singha Corporation" wants the brand logo to be developed into a cartoon mascot to look cute.

chatstickforbrand
Dec 7, 2021
2 min read

"Singha Corporation - Singha Corporation" 🍺 A subsidiary of Boon Rawd Brewery. Taking care of beverage business and marketing of beer, soda, drinking water, health drinks natural mineral water and many more products✨

✏Concept mascot is wanting to bring the brand logo "Singha" to be developed into a cartoon mascot to make it look cute, approachable, friendly and can be used to replace the product to make it look lighter. more tangible But must have a clear brand identity. Can create brand recognition ChatStick communicates brand identity through this mascot. There are many styles of lines for the brand to choose from together, based on CI to design to create a memorable image at first sight.

🟡 Sing is kind Designed to look a little big. chubby round body The face shows a friendly, kind, warm look. There is a detailed pattern on the body that is based on the brand's symbol. Add a special to make it even more unique.

🟡Singha, designed using the proportions of a small big head, looks cute, adorable, mischievous, playful, showing fun and bright through the glittering eyes.

🟡 Brother Singha is dark It is a mix between a lion and a lion. Designed to look like a big head. long slim body Shining on a royal, cool, discreet, grand look, enhancing the royalness to stand out with a crown and veil.

🌈Mascot can be used to speak instead of brand services. or various promotional products, reducing the distance between brands and customers enhance friendliness and create brand recognition as well You don't have to pay to hire a presenter. Can be extended in a variety of ways, whether it is a mascot standy show, souvenirs, LINE Sticker (available on LINE OA), online marketing, creating a story for the brand, it is considered a one-time investment that is very worthwhile. There are many ways to benefit. ❤

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