Mascot "Thai Relish - Thai Flavor"
"Thai Relish - Thai Flavor" is a manufacturer and distributor of food seasoning products. The target group is food shops and household seasoning users.
The concept of the mascot is to represent the brand with its own unique identity, which helps create good recall, enhance the brand to be more outstanding and eye-catching. It also looks friendly, helping to reduce the gap between the brand and customers. It can be used to communicate on behalf of the brand very well. The team designed the character "น้องเปรง", a young seasoning girl who is passionate about the taste of deliciousness. Wherever there is delicious food, Nong พริ้ง is definitely there. The brand chose the M model to continue the development. The design is in a cute pencil cartoon style, looking minimal, less is more, with a distinct identity. The plump figure is in the style of someone who loves to eat. The face is bright, the eyes are sparkling, and the smile is friendly. The hair is light brown, fluffy, tied in pigtails, looking cute. Dressed in a chef's style but adding details to make it look cuter, such as a doll-sleeved shirt, a short, flowing skirt, a cute apron tied at the waist, and socks that are longer and contrast with black shoes. All of these are ingredients that go together very well. And don't forget to use CI to combine to help design the brand's identity and help increase recall even better.
It can be further developed in many ways, such as using it to speak for services, reducing the gap between each other, Mascot doing activities, LINE Sticker, online media, Artwork images on the page, website, and can be easily marketed. It can be used for a long time, no contract expiration date. It is a very worthwhile investment.
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