Definition of GMV
- Jan 9, 2023
- 1 min read
Definition of GMV
GMV (Gross Merchandise Volume) is total online merchandise sales. Calculated from the number of pieces sold multiplied by the selling price.
China's No. 1 e-commerce example is Alibaba, where the market is growing at an average of 36.53% per year, according to a 2017 report by China Internet Watch. Total retail sales in China were $5,781 billion. That's 18.40% higher than eMarketer's estimate coming from online channels. Measured by merchandise sales in China's online shopping marketplace, GMV totaled 6.1 trillion yuan ($953 billion), accounting for 47% of global retail sales. continuously
Alibaba's business model
Consists of 9 subsidiaries, focusing on trading platforms for those who want to sell online products both domestically and internationally. Payments, Ads and Cloud businesses include:
Taobao
Tmall
Aliexpress
1688.com
Alimama
Alibaba Cloud
Ant Financial
Cainiao Network
Yu' E Bao
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