Strategies for Growing in Business Today

Strategies for Growing in Business Today
Taokaenoi Food & Marketing Co., Ltd. (TKN) was founded by Mr. Itthipat. Peeradechaphan or Khun Top is a manufacturer and exporter selling processed seaweed both domestically and internationally under the Taokaenoi brand. And other healthy food products as well, which the company can generate a billion baht in revenue Considered to have good income growth in just over 10 years.
TKN's revenue has been growing every year. Demonstrates the real market demand. The company has made a new high in 2017 divided by product type. The main profitable income is fried seaweed and grilled seaweed, accounting for 46.1% and 43.1%, respectively. The most profitable export revenue from China is 40%, while in Thailand. will be at 39%
But Tao Kae Noi's weakness is in the main ingredient like seaweed. that the company cannot control the price As a result, the net profit margin in 2016 contracted, resulting in a decrease in profit. The company has solved the problem. by using cheaper algae As for new products like whey protein drinks use the form of marketing Hiring famous people at the time to boost sales
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