ðĢThe meaning and composition of the brand
ðĢThe meaning and composition of the brand
I want to have my own brand, but what exactly is "brand"? So what are the elements of the brand?
ð What is the brand?
A brand is something that is intangible, but something that combines uniqueness. impression of products and services positive feelings about products and services This results in consumers paying more for the products or services of that brand.
ð What are the components of the brand?
The brand's body includes the product name, slogan, logo, packaging, the five senses, and so on. All of these things have to be reflected back to that brand. iPhone came up immediately. Or when hearing "twist, taste cream, dip in milk", everyone immediately thinks of Oreos.
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