20 Marketing Strategies That Actually Work Reach customers better than before ✨

20 Marketing Strategies That Actually Work Reach customers better than before ✨

1. Free Try First Marketing Strategy, Pay Later

Giving customers the opportunity to try your product or service first is a Give before Take. The more you give first, the more you get. The higher your chances of getting it back.

If the digital world Examples that are often seen It is a software business (SaaS) that comes in the Freemium Model, which is free for ever. (But with limited features) If you want premium features, you have to pay.

If the world is offline An example that is often seen is giving away samples of products in the mall for people to try or try to take home to use first.

However, not everything is available to customers for free trials (such as expensive or highly complex ones).

For example, if you walk into a mall Then you find 3 clothes in the same clothing store. But the price tag that he attached is not the same, including

- This shirt costs 500 baht.

- This shirt is priced at 1,000 baht. Special! Reduced price to 500 baht

- This shirt is priced at 1,000 baht. Special! Reduced price to 500 baht. This promotion can only be used today!

2. Scarcity Marketing Strategy

Scarcity Marketing Scarcity marketing is based on the idea that people tend to ignore the abundance. but always longing for what is lacking

If the world is offline An example that is often seen is giving away samples of products in the mall for people to try or try to take home to use first. If you like it, then buy it.

3. Strategies for organizing your own event (Event Marketing) or Video Conference

Organizing an event is another marketing strategy that will position you as a leader or know-it-all.

In addition to a large event or conference, organizing seminars to invite people to listen to your area of expertise. It is something that can be done as well. For example, if you provide accounting services You might even organize an accounting seminar. or if you sell tea You may also organize a seminar on how to make tea, etc. In the present era, you can join online group meetings by using various tools such as Zoom / Google Meeting /Line/Face book Live/Club House.

For example, Priceza organized the Priceza E-Commerce Summit to tell him they are the leaders in E-Commerce.

4. Participant Event Marketing Strategy

By attending events related to your work or business, you will meet new people. that you may not meet them online And you will find opportunities that allow you to further market yourself or your products/services.

For example, if you provide accounting consulting services. Events that are directly related to you It will be a job related to accounting. but indirect events What will benefit you might be business events or startup events (because these people definitely need accounting services. more or less)

5. Do Public Speaking

Speaking (or being invited) to speak at events It is another way of marketing that has broad results. If you do it well, you will get customers or get media space without having to pay a single baht for advertising.

But when actually doing Public Speaking, it's not easy to do Public Speaking well, because if you're going to do Public Speaking well with the back and forth marketing to yourself or your business, it's not easy. Preparation is important by what you need to prepare is Content and Content Broadcasting

6. Referral Marketing Strategy

word of mouth marketing strategy have the idea that “If you think our products or services are good Take it and recommend it to your friends. In addition to your friends will benefit. We also have additional benefits for you.”

An example of Dropbox, a file storage service (similar to Google Drive and One Drive).

What Dropbox does is tell people who use their service that if you can invite 1 friend to use it, you'll get 500 MB of additional storage space (up to 16 GB).

By doing this, they increased their number of users from just 100,000 in 2008 to 4,000,000 in 2009, within just 15 months.

Summary of marketing strategies Referral Marketing is 1. Use it well 2. Spread the word 3. All parties benefit.

7. Affiliate Marketing Strategy

Affiliate marketing strategy is similar to referral marketing in terms of word of mouth. But the difference is that Affiliate Marketing has to be actually trading. The seller really wants the stuff. and people who bring products or services to promote If it can be sold, it will be real money as well.

An example of Affiliate Marketing is SiteGround hosting company, what they do is they create special links specifically for affiliate marketers.

8. Collaborative Marketing Strategies (Partnership)

each business Each brand has its own base of followers or customer base. Expanding the customer base is difficult and takes time because the target audience is usually close to the original base. building a customer base because it can “Exchange” customers with other brands

An example of Thailand that I have seen and remembered is the partnership between Bonchon and After You to create a signature dish called Chicken Toast.

9. Influencer Marketing Strategy

Influencer Marketing is to get influencers to talk about, write to, refer to your products or services such as celebrities, influencers, YouTubers, Coarch, Caster.

The main purpose of influencer marketing is

- Stimulate marketing campaigns

- Buy an Influencer's Audience or Branding

- Let influencers talk about things you shouldn't say for yourself.

You might think that doing influencer marketing will require a lot of budget. But the reality is not always. There are several Influencer Marketing Platforms, such as Tellscore and Revu, that provide affordable access to Micro Influencers.

10. Marketing Strategies Through Article Writing (Blogging)

Article writing is one of the marketing strategies because of its simplicity. It's easy here.

- Easy to start writing

- Start spreading and attracting people to read easily, especially writing articles online.

Just rely on your brain and both hands and start writing. Then take what you write to share in different places.

By writing articles that educate people or solve problems for people, people who read you will see you as knowledgeable about what you write. When your target audience will consider purchasing a product or purchasing a service. If you have what he wants You will be one of their top picks.

11. Marketing strategy through writing articles on other platforms (Guest Blogging)

This strategy is similar to the previous one. Just change from promoting or sharing articles written in the area. Come to write articles for websites that already have a base of followers.

If you choose the right media and your content is good and meets the reader's needs, Guest Blogging can be one of the most powerful marketing channels.

12. Shark Lice Marketing Strategy

We can apply this principle to marketing as well by trying to stick to what's going on. Current trend or stick with Platform or large companies and grow together. (because with the strength and budget you have It's not easy to build something to compete or replace that platform.)

For example, if you think that Tiktok is coming and growing strong. You might even start to build your brand on Tiktok so that as Tiktok grows, you grow with it.

The key point of this strategy is that it shouldn't be shark lice that simply eat shark food. But should be able to help maintain and make that shark. that you are on to grow up strong

13. Upsell Marketing Strategy

When your customers have made a decision to buy a product or service. That means he has confidence in to some extent, therefore Selling more products or services to them is a good thing and should be done.

An example of Content Shifu is if someone has already bought our Inbound Marketing book (and they register online, we will try to upsell that person with another course or product).

14. Regional Marketing Strategy

Today's marketing is more complicated. Whether it's about AI, Automation, Programmatic and many more difficult-to-understand terms.

Local marketing means personalize marketing in each locality outside of Bangkok. An example of a gentile marketing such as the use of a parade car concert It appears that this kind of marketing is an important part of marketing that makes people in that area see and be interested.

in fact The phuthon marketing is normal marketing, just the important keyword is knowing and understanding the target customer group, each person, each group. There are different interests and needs, so marketing should also be different.

15. Employee Marketing Strategy

If asking about people who know your brand or your company as well as customers or accidentally. Maybe better would be your team.

Because insiders have more insight because they interact with brands almost every day. Therefore, in addition to trying to motivate outsiders Helped to market to you already. Don't forget to start marketing easily. By talking to your team as a voice. Help you market more forcefully.

Examples of Employee Marketing he does well are MK, where employees come to dance to enhance happiness for themselves and their customers, and Bar B Q Plaza, where employees stop working on Mother's Day to eat with mom.

16. Social Media Marketing Strategy

basically man is a social animal Like to live together and like to interact with each other, which Social Media meets the basic needs of human beings in this part.

Wherever there are people There are business and marketing opportunities. Platforms such as Facebook, Instagram and LINE are the platforms that Thai people use the most. Platforms like Twitter, LinkedIn, and Tiktok are also in a period of growth.

Usually, what these platforms sell to you is: “Time and data of people.” Which platforms are densely populated, cost a lot of creativity and money?

There are two simple concepts for using Social Media.

- Choose to suit your business style

- Choose to suit the money and labor force.

17. Search Marketing Strategy

Nowadays, that makes curious and curious people get answers is Search Engine (in Thailand, the most popular Search Engine is Google).

Therefore, if able to answer questions or solve problems for people It will go well with Search MarketingContent Shifu also focuses mainly on Search Marketing. (You can try Google search for digital marketing knowledge many times, you'll find Content Shifu for sure.) Or check out all the articles on Seach Marketing at Content Shifu. buy ads

18. Email Marketing Strategy

Email Marketing is a scalable 1-on-1 marketing strategy, meaning that it can send messages to customers or followers on a one-to-one basis, whether it's one person or millions. The recipient will feel that the email. communicate with him exclusively

For the Thai market, Email Marketing is one of the most overlooked tactics because it may seem outdated and not as exciting as other methods. If done well, Email Marketing is another way for you to acquire customers with the right investment.

19. Community Marketing Strategy

The people who are most suitable to be the voice of your business are those who love, appreciate and spend their time in your place. Think Community Marketing is another level of Referral Marketing that takes effort and time. Nurture your relationship with your customers or followers until they become your business partner.

There are several examples of businesses that do well in Community Marketing, such as Houzz (a platform that combines products, services and home furnishing knowledge) that brings together people who are interested in or who like to decorate their homes, Teachable (a learning management software). online) that brings together people who are interested in sharing knowledge or if it's Thai, there will be

20. Niche Marketing Strategy

in modern times With the growth of technology and the change in people's behavior. It's going to be very difficult. that your product or service will be created to suit everyone. all groups (or if you make a product or service like that Customers may change their mind to buy from other people easily)

Therefore, a niche marketing strategy is one of the interesting strategies. A niche market is where you choose to make a very good product or service. or only best for certain groups of people Other than that, it's not your focus.

For example, Tofusan, in the beginning, they ignored the soy milk powder market which was cheaper and larger in size. But he focuses on freshly squeezed tofu. (where the market is 10 times smaller), but where he can dominate the market.

Like marketing, it's important to focus on specific areas that you specialize in or target specific audiences that would be interested in you. So that you can be different from the marketing of big and small companies in the market.

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Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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