Mascot "TISCO Bank - TISCO"
"TISCO Bank" ðĶ A leading financial institution that focuses on expert financial services. It has developed and designed various financial products and services that are in line with the needs of the ever-changing market. It offers products and services that meet the needs of customers flexiblyâĻ
âïļ The concept of the mascot is to be used as a brand representative to further develop various activities, including speaking on behalf of products and services, reducing the gap between the brand and customers. It has a unique identity, creating a memorable image, looking friendly and easily accessible. The brand has chosen Type A to continue developing it further. It is a character of a fat and thin best friend who is extremely annoyingðĪĐ who will introduce every investment in a meaningful way, like close friends telling each other stories in a chill way. The design is in the popular big-headed and small-bodied style. The simple, uncomplicated lines are mischievous. The thick black color makes the character stand out and more cartoonish. It helps create closeness and friendliness. The brand's CI is chosen to be designed to be memorable, unique and interesting.
ð° Fat friend, calm, cheerful, likes to tease, likes to always have good tricks to recommend to friends. Smiling face with mischievousness, dressed politely in a short-sleeved white shirt with a prominent brand logo, long pants, leather shoes
ðĩ Thin friend with a curious personality Therefore, I like to study investment, I am eager to learn, I can give advice, but I still have a hidden annoyance that is easy to approach. I have a serious face, wear glasses, look serious, but have a hidden annoyance, dress simply with a T-shirt with a prominent logo, wear a jacket, long pants, sneakers.
ðMascots can be used to represent the brand's services or various promotional products, reduce the distance between the brand and customers, enhance friendliness, and create brand recognition very well. There is no need to spend money on presenters. It can be extended in many ways, whether it is a Mascot stand-up show, souvenirs, LINE stickers (usable on LINE OA), do online marketing, create a story for the brand. It is considered a one-time investment that is very worthwhile. It can be used in many ways. ð
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