Mascot "Airports of Thailand - Thai Airports"

มาสคอต "Airports of Thailand - ท่าอากาศยานไทย"

"Airports of Thailand" is the leader in airport business in Thailand. AOT's main business consists of airport management, operation and development. It is responsible for 6 airports: Suvarnabhumi Airport, Don Mueang Airport, Phuket Airport, Chiang Mai Airport, Hat Yai Airport and Chiang Rai Airport. These 6 airports provide both domestic and international flights. 🛫✨

🌎The concept of the mascot is to make the organization more recognizable through a mascot that is easy to remember, unique, can be used to communicate on behalf of the organization, can speak on behalf of duties and services, and can help reduce the gap between the brand and customers to be closer. We want this mascot to look different, have a highlight, and communicate the organization as an airport, not an airline. It helps the general public understand the identity of the organization better. It should be a modern robot that blends Thainess harmoniously. Most importantly, it must look universal and can be used easily on all occasions.

🌥The organization has chosen Model B to continue developing "น้องใจใจ", the cutest robot of AOT that brings full friendliness. The mascot is minimalistic, less is more, and contains important details in every part. The lines of the entire body are curved, giving a gentle feeling. It stands out with its simple but universal style of overlapping lines. The proportion of the big head and small body looks cute and can easily catch the eye. The top of the head is the landing point with an airplane landing as its best friend. The face is a digital display that can provide information and has a face that can communicate various emotions. The cheeks and ears have a pattern that reflects Thainess perfectly. The body is proportionate to the head, looking cute and huggable. There is a logo on the chest that emphasizes the organization very well. Dress simply and in a controlled tone, using the organization's CI as the main principle to communicate and create the most memorable image. 🌈

🪶 Mascots can be used to represent the organization's services, reduce the distance between each other, build friendliness and create a good memory for the organization. There is no need to spend money on presenters. It can be extended in many ways, such as Mascot stand-up shows, souvenirs, LINE Stickers (usable on LINE OA), online marketing, and creating a story for the organization. It is considered a one-time investment that is very worthwhile. It can be used in many ways. 🎉

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