6W1H Consumer behavior theory to help businesses ✨

6W1H Consumer behavior theory to help businesses ✨

Consumers are at the heart of doing business. The more consumer base you follow, the more efficient your business can grow. If a business wants to expand its customer base to enhance its business growth. The consumer analysis theory must not be overlooked. 6W1H is a theory that will guide online businesses to find their true target audience. This will enable merchants to enhance their business and generate stable and sustainable sales.

👉 What is 6w1h consumer behavior?

6W1H is the study and analysis of consumer behavior theory. in order to formulate a marketing strategy Finding the target group of the business To grow sales effectively The principle of analysis of this theory consists of 6W is Who What Where Why When Whom and 1H is How.

📍Who

Who are our customers? is to determine the target group in terms of the population It can be determined based on rough factors such as gender, residence, age range, financial status, education, etc. for a preliminary target audience analysis. before analyzing it in detail in the next step

📍What

what do customers want It is an analysis of customer needs. what they want which may be viewed from shopping behavior lifestyle lifestyle Product quality that the target audience likes Including the appearance of your packaging as well.

📍Where

Where are your customers? It is an analysis of the purchasing channel of the customer group. If you open an online business Of course, your customers will be mainly online. on popular platforms such as Facebook, Instagram, Twitter or Market place Plane website, and they may come across your store or product through a Google Ads search.

📍Why

Why should customers choose your product? It is an analysis of how your products or services can meet the needs and solve problems for customers. Not only that, but what benefits can your product offer that will ultimately lead customers to pay for your purchase? Is the value of the material? The price is cheaper than the market, right? Or is it because your product is an indispensable product? That's what you need to find out.

📍When

When will the target audience buy the product? Analyze when your product will be most in demand. for example If your store sells gift items The time when your store's products will be in high demand is during the Christmas or New Year season when customers have to pick up products to give as a raffle or give to each other.

📍Whom

Who influences your customers' purchasing decisions? Some customers may not buy your product because they trust the benefits your store advertises. But bought because of the reviews. Testimonials from customers who have actually used it or even bought it from famous celebrities or beauty bloggers. The analysis in this section will allow you to formulate an effective product advertising strategy to drive sales growth.

📍How

What conditions does the customer have to make a purchase decision? It's an analysis of what makes a customer agree to buy your product. Some customers may only buy during promotional periods or promotions. There are convenient and responsive services such as the shopping process and the payment system that customers can finish the process quickly. Including transportation services that support the needs of customers in a full range.

👉🏻 Consumer Theory Analysis Example 6W1H

From the theory of consumer behavior analysis with 6W1H as mentioned above. Here's an example for your friends to see more clearly. When used to analyze customer behavior in your own business:

consumer behavior analysis Grilled river prawn delivery business in Bangkok, average price per person is 500-1,000 baht, can be analyzed with the concept of 6W1H as follows:

1.Who

target audience a person who likes comfort and likes to eat seafood and spicy food Other attributes are defined:

– All genders

– Age 20-45 years

– Income 20,000 baht or more

– live in Bangkok and surrounding areas

2.What

What attracts the attention of buying a product is the freshness of the product. strong flavor Packing and packing the product well Make the delivery time to the customer's hands safely no spills and the price is suitable for the quality of the product

3. Why

buy for own consumption

4. When

Ordering period from The highest order is between 11:00 AM - 1:00 PM and 4:00 PM - 8:00 PM.

5.Where

online trading by placing orders through the shop's personal chat and other delivery platforms

6.Whom

The buyer decides for himself the purchase of goods and services. Because it is a consumer product that is not too expensive.

7.How

Most customers tend to buy products during promotions such as discounts, freebies, etc.

It can be seen that using the 6W1H principle to analyze consumer behavior It may be just a simple question that many entrepreneurs know well. to be useful and effective will increase sales Plus, effectively reduce the cost for the business. It is the key to sustainable business success.

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