Color psychology and feelings

Color psychology and feelings

“Color” affects emotions more than we think. Because there has been scientific research and study for a long time that color psychology and feelings are related. Make modern science Many areas choose to use color psychology in product design, products, buildings, media, and even use it for physical and mental therapy.

Color is very important in website design. Choosing colors to match the content of the website It will make the website more trustworthy. And it also has a huge impact on the beauty of the website.

Color comes from three sources.

- Colors from RGB light, red, green, blue, mixed together to create various colors. Appliances that use color sources from light, such as televisions and computer monitors.

- Colors from CMYK printing ink, cyan, magenta, yellow, black, used in graphics. Used in printing mode, giving results that best match the computer screen.

- Natural colors red, yellow, blue are primary colors and are mixed to become secondary colors. and the third step

The feelings that most people have about each color

1. Blue

Gives a feeling of calm, calm, polite, firm, solemn, diligent, detailed, careful, dignified, dignified, noble, organized and humble. can reduce excitement and helps to concentrate But if the blue is too dark It will make you feel depressed.

2. Green

It is a cool color. Will create a cool feeling. Use it as a color that helps relieve stress. Gives a feeling of peace, quiet, shady, cool, rest, relaxation, nature, safety, normal, happiness, serenity, coolness.

3. Yellow

It is the color of joy, arousal, and calls for attention. Gives a feeling of brightness, brightness, cheerfulness, cheerfulness, freshness, new life, freshness, brilliance, spreading of power and prestige. Try to notice that A day when the sky is overcast and there is no sunlight. We will feel lonely and depressed, but when there is sunlight and the sky is bright and yellow, we will feel more alive.

4. Red

It's a color that creates excitement. and stimulate the brain Medium reds represent health, viability, love, importance, abundance, wealth. Strong reds have erotic connotations. Moreover, the color red creates strong feelings. Gives a feeling of heat, stimulation, challenge, movement, excitement, excitement, power. It is used in cases of excitement or danger.

5. Black

Black is the color of control and power. It is a popular color in the fashion industry because it makes the wearer look slimmer. It also looks elegant and timeless. Black also means surrender and calm acceptance. Black is the color of control and power. A sign of submission to God, some fashion experts say that women wearing black express their submission to men, wearing black can also bring domination. Or it makes the wearer look strange and evil. Villains such as Dracula wear black.

6. White

Gives a feeling of purity, cleanness, brightness, lightness, gentleness, revealing, birth, love, hope, truth, kindness, faith, goodness. Gives a feeling of joy. Especially when used with reds, yellows, and oranges.

7. Gray

Gives feelings of sadness, mourning, discouragement, mystery, depression, aging, peace, quiet, politeness, calmness, humility. This color has the advantage of being cool. But it can create a dull feeling. It should be used together with living colors. At least one bright tone

8. Orange

Gives a feeling of heat, warmth, brightness, liveliness, youth, excitement, liberation, sourness, caution. It is a color that stimulates the senses. Normally, you should use only a small amount compared to other colors. Notice that people in the orange room won't last long.

9. Purple

Gives a feeling of being charming, interesting, mysterious, hidden, powerful, has hidden power, love, sadness, disappointment, peace, nobility. It's a comforting color. and helps reduce stress Originally, purple came from animals with shells. In the Mediterranean it is called Purpura, hence the English name Purple.

10. Brown

Brown of steadfastness is the color of earth and abundance in nature. Light brown represents authenticity, while dark brown represents wood or leather. Brown can also be the color of sadness and longing.

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