How is Data Analytics necessary for business❓
How is Data Analytics necessary for business❓
Data Analytics is the analysis of data. Related to the Digital Marketing, Marketing Research, Strategic Planning line of work, using all organizational data. Let's analyze the trends in customer behavior. Use statistics and numbers to predict behavior. To develop marketing plans to better meet the needs of customers
Benefits of using Data Analytics
1. Get to know your customers better
Customer data analysis It will let you know what customers want right now. And what type of customers buy our products or use our services? It also helps the organization get to know its customers better.
2. Can predict customer behavior
Analyzing all information available in the company from the past to the present. It will make it possible to predict customer behavior. and design products and services to meet the needs of regular customers and new customers
3. Send advertisements directly to customers.
Once you know the behavior of your customers Will be able to analyze and present advertising to more targeted groups such as Facebook, Twitter and Google, as well as other social media. that uses basic customer information to select advertisements
4. Used in business planning
data analysis Helps you quickly make decisions about business planning, company policies, and campaigns. Especially large organizations that has a lot of information both customer information Trading information and management information within various branches or locations
5. Able to plan wider marketing efforts in the future.
Due to the large amount of information It is impossible for the results of the analysis to be uniform. Because the more information The perspective in marketing planning is even wider. Some strategies may be rarely used. But the results are good. Might go back to that strategy. I believe there are many methods that can be used. It depends on which method is most suitable and meets the organization's needs.
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