📣Explore business in B2C, B2B and B2B2C formats.
📣Explore business in B2C, B2B and B2B2C formats.
Nowadays, most businesses tend to focus on the online market. And pay more attention to e-commerce business, causing a change in the way of doing business From the past that we often see B2C business until getting used to it, change to B2B and B2B2C business. Let's get to know the three types of businesses. What are they, how are they similar or different?
B2C : Business Owner-to-Consumer Selling
B2C or Business-to-Customer Selling products from business owners to consumers which is to sell products in the form of an online store that receives products from the manufacturers and sells them for customers to come and buy as they like An obvious example is convenience store Shop for various products, including opening a shop to sell products on an online platform.
B2B : Business Owner-to-Business Sales
B2B or Business-to-Business Business Owner to Business Owner Both the production of goods and services to be delivered to the business owner for further use, for example, the factory produces products for sale to wholesalers. Internet service for use in the office and online store management platform that makes it easier for online stores to manage their stores, etc.
B2B2C : Business Owner-to-Business and Owner-to-Consumer sales.
B2B2C or Business-to-Business-to-Customer Business owners to business owners and business owners sell products to consumers. It is a business model that combines both buyers and sellers on the same platform. The business that owns the platform acts as an intermediary that brings business owners and consumers together. For example, Marketplace platforms like Lazada, shopee and Amazon combine well-known business brands to open their stores through the platform. This gives consumers who are on the same platform an opportunity to buy products, services and promotions from genuine brands in a single channel.
The difference between B2C and B2B businesses
Choosing the right type of business for your customers is extremely important. Because each type of business is different in terms of complexity, limitations, and size of the business. and cost B2B businesses are often more complex. as the purchasing process becomes more complicated Requires a large number of decision-makers because the interests of the organization must be taken into account. This is different from dealing directly with buyers who can make their own decisions. And the contract period or trading is often longer than B2C trading because the customers in B2B businesses are not users. but as long-term partners of each other In other words, B2B businesses focus on having a good relationship with business partners, whereas B2C focuses on products. and customer satisfaction They also have different approaches to attracting customers, with B2C using ads and promotions to attract trades, unlike B2B, where the credibility of the business owner is important.
The difference between B2B and B2B2C businesses
B2B2C business combines the methods and purposes of B2B business with B2C. B2 service providers act as an intermediary in working with business partners for end customers because B2 must also provide services to B1 customers. It can be said that the B2 service provider in the B2B2C business is the business assistant of B1.
Doing business in accordance with customer groups It not only helps business operators understand how to operate and interact with customers. But it also helps us to know the right marketing and suitable for the type of business. Effective marketing will affect sales and profits as well.
Now that you know these three types of businesses, B2C, B2B and B2B2C, go back and explore your business for a bit more. What type of business is actually your business? It is a sale between owner-to-owner (B2B), owner-to-consumer (B2C), or owner-to-owner and owner-to-consumer (B2B2).
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