How are sales and marketing different❓

How are sales and marketing different❓

📍Difference Between Sales and Marketing

Marketing is about educating and attracting interested people. Selling is about convincing interested people to become customers. Both have different workflows, goals, and tools. but in many cases The difference between sales and marketing may not be as obvious.

Many people may already see the difference between sales and marketing. Marketing is advertising and public relations. Selling is about convincing customers to buy something. We can differentiate between sales and marketing as follows.

Plans and Processes – The marketing plan and marketing process will answer the question, To whom should the product be sold and through which channels should it be sold? (Answer 4P marketing questions) The sales process is team building. approaching customers and setting sales goals where the sales plan will cover the practice tools and the resources that the salesperson must use to close the customer to meet the target

Marketing uses tools like advertising to attract customers. The sales part is the interaction between people and people. This requires a lot of credibility and trust. It is advantageous to marketing as “Looping in fish”, the sales part is “Catching the lured fish”

Therefore, these two agencies should function in harmony with each other. By this article, I would like to volunteer to tell the marketing department what you should do and what to give to the sales department in order to get consistent sales to the organization as follows.

1. Generate and deliver leads from marketing tools to sales.

This is your job especially for both B2B and B2C marketing. If B2C is advertising using tools such as online, social, billboards, books, etc. The sales department will be responsible for closing sales such as insurance business, communication business, etc. As for B2B marketing, it is called Inbound Marketing, using online tools through Google or Social Media mainly for customers to use keywords and find companies. then contacted These leads are assigned to the sales team as a coordinator and close the sale.

2. Create promotional activities (Promotion) as a tool to close sales.

Promotion, discount, exchange, giveaway, giveaway is one of the marketing mix, which requires marketing knowledge to create campaigns that are unique, monotonous and keep customers interested until they decide to buy. Promotion is a very important aspect of a B2C business that generates sales and salespeople can use tools or promotions to help close the sale more easily. The marketing department must design smart campaigns to make it easier for the sales department to work.

3. Create a good image for your business or organization.

This seems to overlap with PR and Communication, which involves responsibilities with the marketing department. Therefore, you will need to create media or tools to improve your corporate image, ranging from documents, brochures, business news, presentation slides, videos, testimonials. Successful cases, etc. for the salesperson to use for giving or presenting to customers and having a good image from customers to your business. Make it easier to close the sale

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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