How To start opening a cosmetic shop to be great ✨
How To start opening a cosmetic shop to be great ✨
Opening a business for selling cosmetics is very popular and widespread nowadays. Because most women are starting to love more beautiful and more affordable. take some makeup It's not a well known brand or not a famous brand but the quality is excellent. Not equal to other famous cosmetic brands in general at once. which we will clearly have a shop Selling cosmetics or shops such as cosmetic stores. There are all kinds of things like this. And for women who already love to beautify, they would like to share their experiences of being a makeup artist or opening a makeup shop because it's a career that we love.
Therefore, in this article, we will learn more about the career of opening a cosmetic store or beauty shop, and then we will know how to start a store like that. Let us begin with the beginning of a cosmetic store or a beauty shop. What is the origin of the following…
✨ What does opening a cosmetic store or a beauty shop start from?
From the survey came in the opening of the shop. or open various businesses No matter what business it is, it has to be planned well in advance, so this article will let us know more. To start off with, there are 7 points that we can improve and plan ahead of time before starting a makeup or beauty shop as follows…
1. Planning for various funds
Usually, every cosmetic thing has its positives and negatives before you start a business. Selling cosmetics or beauty shops That you will have to think about this first is the matter of capital that should be used to open the business itself. Because if you want to open a business, you have to know that you need money for it. All stores, whether A panel to show off your products or calculate everything that might do for you. You have to think about whether there will be more benefits or losses. You will need to think about capital or reserves and have some savings in case the unexpected happens. in order to allow us to circulate money well
2. Looking for a good location before starting a business
To open a professional cosmetic store, you must first look for a suitable location and that location must be easily noticed by people. Must be a place near with some features that make it easy for people to notice It might be near a market or a street that is frequented by people to make it easier to see your products and stores and access them.
3. Looking for or choosing cosmetics to sell
Talking about how we will look or find a product that will be sold, we should be looking for products that match Most of the customer's needs are the most. Most of the holes are drawn and what kind of products are used and what brands are converted? which things These are based on how we keep up with the current trends. Because each month, each year Different people will be popular with each other, so the products in your store should be carefully tailored to suit your customers. and nostalgia for the product Quality as well, not just the brand name.
4. Look for products with warranties.
We should provide quality or product standards. before because various products Then there will be a guarantee of quality products that do not expire or wear out easily, which this kind of guarantee makes customers feel confident with our products that we sell. And not only that, we should also guarantee the product if the customer has already bought it. There is a flaw or something up, we should be. Think of the customer's mind and there is a service between after sales and sales as well, which is very important to make customers feel comfortable when buying our stuff. Therefore, we should pay attention to customers like As if we are customers, how do we feel, should we take care of him and think about if it was you? What kind of products do you want and what kind of products do you want? When you show personal interest to your customers like this, you will definitely attract them and come to your store regularly, which in turn results in your business. stable and able to grow
5. Return of goods
Currently, products are sold through online systems as well, which, assuming that your store has delivered products via online systems with people, must have options for customers. If customers do not get what they want, they can. There is a service to return the product, whichever way. that your shop What kind of promotions do you have with customers? For example, a customer buys a cream lotion for 200 baht including 50 baht delivery fee, but when the customer receives the item, they may not be satisfied with the product or order the wrong product. You can simply tell the customer that the product can be returned. and let the customer order the product again what kind they want And it's even better if you give your customers free shipping. In order to retain customers for the long term
This is very important to the person who owns the shop should choose. Employees who can provide sales service very well. This is very important because of the staff's attention to the customers. It will increase the customer's comfort in choosing the product more, whether it is smiling at the customer and being able to answer the customer's questions rationally and effectively. This kind of service will make customers not feel embarrassed to ask you about various products or cosmetics. in store
7. Having a good promotion and after sales service
Usually customers will like the arrangement. Promotion that has already been discounted, exchanged, give away. This is a promotion that can encourage more customers to buy in your store and also increase your sales. Customers will love it if they feel that they have gained some profit from the purchase. of you every year, which you may try to organize promotions such as buy 500 baht or more, get a free small sunscreen or have discounts for customers, etc. Or maybe there is an online sale that offers free shipping. Good promotions like this will make your store more customers. That's good, and you'll benefit too, so you should try to plan how you'll handle the promotion. May have to think twice about whether the promotion will have a good or bad effect, do not forget that you are the one who opened the business and Opening a business also requires profit, so don't let too many customers. until there is no profit
✨ Starting a cosmetic store business, you must take into account the following things:
1. Must start from having knowledge about cosmetics and being a lover of beauty first
This is a big deal. Because nowadays, there are many types of cosmetics, many brands and levels, including things that are made from synthetic substances. as herbal People who will run this business must have knowledge. At least it must be able to answer basic questions for customers. when customers come to choose products And it's these fundamental questions that drive customers' purchasing decisions. and will bring customers to become regular customers in the future
2. You have to look at the location.
Not every place can sell cosmetics. The place to sell cosmetics must be a large community. For example, near a large market, in the district, in front of the alley with a bus stop for people walking back and forth People need to be crowded enough. Or otherwise, it has to be in a department store, for example.
The first thing to think about is the investment in decorating the store. purchase of equipment This depends on the size of the space and the style of decoration. Another fund is money to buy goods. The key to success in running a cosmetic store is to have a wide variety of products and a solid presence. Therefore, it takes a lot of money to buy enough products to fill the store. From experience, people who know say that they will have to spend about 1 hundred thousand baht, but there should not be a lot of stock. because it will make money sink
4. Product selection
Here, you need to study the target audience clearly. Because at present, some target groups are popular with foreign products. Any brand or brand that he is popular, we have to keep up with trends. Because there is a part of cosmetic products that they use regularly, they do not change brands. But there are some that change the brand according to the trend. We have to keep up with them. Sampeng Market is an important place that we should find time to walk often. Because that will be a trend indicator for us as well. In addition to studying through the Internet
5. Product standard
how the store will survive and grow The product must be standard and cosmetic product group It is the most easily imitated product group. Therefore, when we buy from the manufacturer, we must ensure that the quality is guaranteed. The product is intact, does not expire, and the store itself must have a quality guarantee with customers. It is part of the service during sales and after sales and most importantly. when we can build our shop stable grow for a while There will be cells from the manufacturer to contact us as well. It will make our products more diverse. But be careful about quality
because we have a storefront Therefore, customers come to visit us all the time. We or our salespeople must be ready to welcome customers with a smile. can answer questions to customers clearly able to solve customer problems or if we have an online sales system as well must be able to answer customer questions online in a timely manner because if left too long Selling online will not be successful.
7. Marketing and promotion
Because of this era, cosmetic stores have occurred a lot. And not counting the online cosmetic marketing that has sprung up like a mushroom. Make the cosmetic market compete very fiercely. Therefore, it is necessary for the store to come up with a marketing strategy, promotion, discount, exchange, giveaway, and come and play from time to time. But this play must have a goal. such as playing to introduce new products to the store Play to clear stock of original products. Not to stay in the shop for a long time, it will be a problem of expired products, etc.
8. This is a prohibition that is strictly forbidden to do.
is to bring products that do not pass the FDA to sell in the shop. Apart from not being standardized, when the FDA catches it, it is still illegal and unable to continue doing business. Especially if the product is introduced online. whether it is a website Or social media. If the FDA catches it, they will be punished in terms of fines and imprisonment.
✨ What are the advantages and disadvantages of cosmetics that we should know?
The advantage is that you can bring various products. Those can be processed to make various products. as useful as various skin creams Or including lotions, which is another benefit. of goods and cosmetic products that can be processed and can also bring that casting product to modify in order to reduce the cost of ordering more products or something like this
The disadvantage is that if you process the product, it can be a disadvantage if the product has not printed the package registration number first or has not passed the inspection through the product. FDA will be illegal, which should be taken care of in this matter if you bring the product to be processed.
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