Mascot "MDRT Thailand"
"MDRT Thailand" is an independent global association. Home to the world's life insurance and financial services experts from more than 700 companies in 80 countries and territories, MDRT members demonstrate professionalism. With strong ethics and outstanding customer service, MDRT members are internationally recognized for their standards of excellence in the life insurance and financial services industries.🪙🪄
🎖The mascot concept is to be a unique representative. Help communicate to reach the brand more easily, reducing the gap between them. Has a meaning that matches the brand and is memorable, creating an impression from the first sight The team has designed many characters together with meanings that go with the logo. and the Million Dollar Roundtable Club. The brand has chosen types A and B to develop further.
⚔️A - Knight, which refers to a life insurance agent who has both knowledge, ability and a lot of experience. Designed in the style of cartoon lines with a big head and a small body. Even if you don't reveal your face But it still looks friendly with the intention of conveying it through the lines. Moreover, Lud looked like an expert. can be relied upon
🛡B - Shield that represents the insurance policy as a tool for protecting life and property to customers. The design is a cartoon line as well. Bright smiling face Have eyes that are focused and focused. Luke is confident and protective.
Both characters were designed based on the brand's CI to convey their unique identity. And it's the most memorable.
🌈Mascot can be used to speak for the brand's services. Reduce the distance between brands and customers. Strengthen friendship and create good brand recognition. No need to pay money to hire a presenter. Can be expanded in many ways, such as Mascot standee shows, souvenirs, LINE stickers (can be used on LINE OA), online marketing, creating stories for the brand. It is considered a worthwhile one-time investment. Can be used in many ways ️💖
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