Sufficiency Economy Philosophy and Stable Business ✨

Sufficiency Economy Philosophy and Stable Business ✨

Living or doing business may actually have different principles. Sometimes if too tight or slack May cause life or business to stumble One of the principles of balancing whether in personal life Running a business big or small is the philosophy of sufficiency economy. Royal speech of His Majesty King Rama IX given to the Thai people can be applied to all sectors

👉🏻 3 digits of care in the style of a business person

- principle of moderation

It allows business owners to know about their own potential estimates. If it was a western textbook, it would probably be called SWOT, etc. This would be a mirror reflecting the business owner's identity very well that we should now invade or retreat with the least risk.

- principle of rationality

is knowing how to analyze the surrounding environment, market conditions, knowing where to go before doing things If it is a foreign textbook, it would be called Five Forces, Positioning Map, etc. when we know how to analyze both ourselves. and the effect that will happen to the environment after we have done something the plan we laid It's hard to make a business fail.

- immune system

Doing business with carelessness think different situations There is always a change, such as new trends, new tools. new products that we are aware of this causing us to constantly develop ourselves And when something happens, I feel more comfortable. Because it has already been foreseen.

👉🏻 These 5 businesses which has applied the principle of sufficiency in business operations

1. Dairy Home...Start little by little, step by step, no more than the body.

"Dairy Home", ready-to-drink milk products and homemade yoghurt, quality fresh directly from the farm. Starting a business with small investments Don't do anything more than yourself. "Pruit Kerdchuchuen," the founder said. He has applied the Sufficiency Economy Theory of King Rama IX as a guideline for managing the organization from the beginning. Before becoming Dairy Home, he used to run a business and had to be disappointed 2-3 times together, but for Dairy Home, he started everything gradually. by opening a small shop to be a showroom for dairy products and yoghurt from the farm at Muak Lek District Saraburi

After receiving good feedback, gradually increased investment in machinery. In addition to farming, he also chose to approach organic farming. no chemicals According to the theory of sufficiency economy in organic farming as well which enables self-reliance cost saving including getting quality products as safe as the market demands

2. Farmto... connects the growers - the eaters, continuing the fit

“Farm.To” (Farm.To), a new agricultural product sales application that allows farmers and consumers to connect with each other in the form of joint ownership of agricultural products. where consumers can pre-order agricultural products from interested farmers which can track data in real time since the cultivation method productivity growth harvest until you can visit the farmland by yourself make consumers confident At the same time, it can help farmers to have a stable income. It is all organic farming.

In addition to helping to connect between the eater and the planter to meet directly Farmto also introduced farmers to a 9-step ladder cultivation process. eat what is grown The rest will be sold.” According to the theory of 9 steps to sufficiency. of King Rama IX to lead to sufficiency and sustainable

3. Farm Chokchai… Sufficiency = Mindfulness, Balance

A business empire that stands out in the adoption of sufficiency economy principles. Until the business is able to go through the crisis in an era when agriculture is still unable to create added value or is in high demand in the market like today From the concept of a young businessman named "Chok Bulakul", what has always been adhered to since the beginning of the business is mindfulness, not borrowing debts. Spend and invest in moderation

“Since the beginning of work, I will approve the purchase of a calculator for 2 thousand baht. I still have to call a board meeting to see if I should buy it or not.

Until today, after many decades, the business has grown into billions. We still have this kind of money discipline, which is to know the value of money.”

He said by believing that the Sufficiency Economy Philosophy can create the right balance boost immunity Prevent the potential risks from flowing with the currents of today's capitalist system.

4. Bath room design ... 3 principles of Sufficiency Buddhism

“Bathroom Design” is another SME business that is a good example of the adoption of sufficiency economy principles. Bathroom Design itself experienced problems from the floating baht in 1997 from importing bathroom accessories. from abroad to sell Until one day, they have to turn to produce by themselves. is the origin of the concept "Do what you love and are good at" until the business can go through the crisis. outstanding growth until receiving many awards

The working principle that Bathroom Design has always used in business is “Buddhism Sufficiency” which consists of 3 principles: 1. Produce more - Do more of what you love. To make work like a hobby 2. Just use it - enjoy what you have, what you have 3. Help others - share what you have with employees, customers and society with a determination to be 1. in the world's top 5 innovations in bathroom products

5.Rai Suk Phuang...grows with self-sufficiency in an organic way

"Apiwat Sukpuang" is like many young people who one day chose to leave the city life and return to a simple life in his hometown in Ratchaburi Province. according to the concept of sufficiency with organic farming starting from planting rice vegetable garden until when they have to face the problem of drought because they are outside the irrigated area Therefore, he studied more information from the learning center of King Rama IX in order to further create added value. Turning to the highlight of the existing cost found that Ratchaburi province has a lot of sugarcane planting. Therefore, he studied and developed organic sugar cane production. making it possible to increase the number of customers more than a hundred times and then used to extend other agricultural products Followed by many others such as solar dried bananas, Cha Yanang, etc.

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