Targeting JOMO and FOMO consumers to make your business great❗

Marketing trends on online media are all caused by consumer behavior today. No matter where you look, you'll see people walking with smartphones in their hands all the time. Both while traveling, eating, playing games, watching movies, receiving news, everything can be done through social media. until becoming an addictive behavior on social media

But in the consumer group with behaviors focused on receiving social media There are also consumers who are not addicted to social media. The behavior also tends to get away from social media. In which marketers divide consumers into 2 groups, FOMO and JOMO, that will challenge online business owners. in planning communication to effectively penetrate both groups of consumers

📍What is FOMO?

FOMO comes from Fear of Missing Out, meaning the fear of missing something. Basic behavior of the global population in the digital age who are addicted to the media and news on social media Media through smartphones or including having a mobile phone addiction all the time known as People with this behavior tend to be afraid of trending. Lose the hot and hot news that is becoming an issue in the internet world.

How are you checking the symptoms of FOMO group?

Stick to your phone, one mobile phone can do everything. Not only receiving news from the country Keep track of sales, promotions, or dramas, but because a single smartphone can be everything, FOMO residents don't even need to take their phones away.

Friends talk to me in a hurry – FOMOs, who love to communicate, can't bear to respond to chats even a second too late. So when FOMO people hear or see the chat screen pop up. They will react quickly. because if the answer is too late, it will make him feel guilty

Life updates via social media all the time – Staying up to date is part of the news, but FOMO people can't miss sharing their lifestyles via social media, where friends can get to know each other no matter how much they eat. Go on an outing or find something fun that is unexpected.

📍FOMO is addicted to social media like this. How should online businesses plan to reach them?

Bring speed to stimulate – because FOMO people have a habit of consuming fast news. Promotion of product price reductions which took the price as a limit For example, promoting a sale for only midnight or a big sale for only 1 day will help stimulate mood over reason, causing FOMO customers to press order quickly. without knowing if he really wants that product or not

Trending ads – because FOMO people don't like being out of trend. Brands shouldn't go out of fashion either. If at any point there is a trend that can be picked up to create colors for advertising media. should not let that opportunity slip by Because it helps the brand look modern and not out of trend. There is also a chance that FOMO people will help share content or pass it on to FOMO people together.

Story Must Come – Story features on IG and Facebook platforms are a favorite of FOMOs as they can be updated and shared in real time. With many features in both VDO and photo formats, brands turn to use this feature in product presentations. It will help attract FOMO customers to meet the brand's products.

📍 25 million Thai people have FOMO symptoms.

Of the 82% of Internet users, 43% of the population, or 25.3 million people, has FOMO and is addicted to online and social media. This group is growing 4-5 % continuously every year.

The majority of FOMO groups in Thailand are “all ages” and above the global average.

- Thai Gen Z, 90% share, worldwide 67%

- Thai Millennials account for 88% globally 57%

- Thai Gen X accounted for 75% globally 36%

- Baby Boom Thailand, 43% share, global 19%

In the digital era, FOMO is a trend that is constantly occurring around the world. And marketers themselves have made FOMO strategies to communicate with this particular group of people, for example, Deal of the day campaigns, discount for 3 days only, buy now 15% off, etc. This is a strategy that stimulates FOMO symptoms. Hurry up to buy even if you don't want it. The strategy to drive sales to be 90% effective is “Free Shipping”.

📍What is JOMO?

JOMO stands for Joy of Missing Out. The joy of missing something. JOMO is the polar opposite of FOMO, a detachment from social media. to take time to focus on the activities around Don't hold on to the fact that smartphones are everything in life and think that if you miss something in this life, it's not a mistake.

📍Check the symptoms of JOMO group. How are you?

Focus on activities that don't have to be stuck with a smartphone all the time – JOMO people don't focus on activities that rely heavily on the internet. Or it is a behavior caused by an inclination to use social media that has to find a way to escape and focus on activities that do not use a smartphone all the time, such as going out, reading, exercising, planting trees, etc.

Don't feel guilty about going out of trend – because JOMO people are born out of social media boredom. causing the behavior to step away from or cut off from online media So they don't feel guilty about missing out on the news or giving up on certain trends. In order to have time to truly relax, and they may cut off chat conversations, reply to Lines, reply to inbox late for days without feeling guilty at all.

📍JOMO stepped away from social media like this How should online businesses plan to reach them?

Create media that can be consumed along with other activities, even though JOMO people will turn away from social media However, I can't cut the internet out of my life anyway. especially the search for product information or knowledge through the Internet The brand can analyze the behavior of JOMO people and apply the way to create content that will communicate to them.

Content SEO –

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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