Techniques for writing a BAB sales caption

chatstickforbrand
Jan 5, 2022
1 min read

Comparative caption writing techniques Before use after use Suitable for products or services that are clearly measurable. See results after use as a proof of products by BAB stands for

Before : Before you find a product from us, what does the customer want? What is the customer problem?

After : when using products from us The customer will receive more convenient, how to help solve the customer's problem?

Bridge : The point between Before and After is our product. to help solve problems for customers to get results to After

Example of a sales caption like Before After and Bridge (BAB)

Before : Having problems with dull skin, rough skin, dark spots from outdoor activities.

After : Rejuvenate the skin to be white again in 30 days.

Bridge : Our sunscreen protects your skin from the sun with the best ingredients. Helps to build healthy skin fibers, effective protection against UVA and UVB. Contains ingredients that help brighten the skin naturally. with continuous use

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