Techniques to sell well. Lazada makes millions in sales ✨

Selling products on a platform called Market place like “Lazada” is considered passive marketing because for a customer to come in and buy something on Lazada, the customer must really want that item. Nowadays, online trading has many platforms that support quite a number of them. Platforms like Lazada are therefore both a platform where customers come to compare the prices of products with other platforms or a specific place where they will buy the product. It's not easy to sell products to reach the target sales on Lazada. Because you have to fight with both the stores on Lazada and those on other platforms.

20 best selling techniques Lazada generates hundreds of thousands of sales

1. Focus on building a store brand on Lazada.

Whether producing their own products or bringing products to sell If you want to stand out from the competition and make it easier for customers to remember An online store shouldn't be just a regular store. Therefore, a brand should be created. to make the shop known Starting from the store name that indicates the type of products in the store, logos, colors and fonts. when the store's memory When customers want to buy products that match what we sell. will think of our shop first This method will help increase sales in the long run.

2. Name the product to be easy to find, the keyword must be clear.

interesting products unique shop But why doesn't the sales increase as it should be? Don't forget that there are many stores in Lazada. Every time a customer searches for a product How can customers find the products of our store? Keywords are therefore very important. You have to think about how your customers will use your search terms. Does the customer call the product the same way we call it? The use of keywords must be clear, comprehensive and complete with basic details. to increase your chances of finding and lead to the opportunity to increase the sales itself

3. Pay attention to product details

A complete product description can help increase sales as well. when the customer does not see the real product but are interested in the product Of course, the description of the features Method of use, size, product model Anything that customers want to know and should know will help them make purchasing decisions easier. Compared to stores that rarely list the details at all.

4. Increase the chances of making a purchase decision with video clips.

In addition to beautiful product images, there are many views for certain types of products that focus on functionality. Still images alone may not be enough to attract attention. or to write a long description of how to use it It might not be suitable. Product introduction video clips will help you make an easy purchase decision. Just by watching the clip, you can understand how to use it. It also helps the product look good. look more attractive

5. Decorate your online store to be attractive.

One of the factors that increase sales Just pay a little more attention to detail. Just like an offline store, an online store has to have a point of grabbing the attention of customers. to come and see the product whether it is a banner in front of the shop Featured Products Promotion for customers who follow the shop In addition to helping the store look more professional. It also allows customers to spend more time in the store. This increases the chances of making a purchase decision as well.

6. Use all Lazada's tools

Another way to increase your chances of selling more products. Merchants should use all the tools the platform has in place. Many of these tools are available, such as recommended products, store coupons, in-store promotions. Free delivery on terms business analysis, etc.

7. Join the campaign with Lazada

The campaign is something shoppers look forward to. It also increases traffic to the store as well, such as the Flash Sale campaign that has received a lot of attention. Products participating in the campaign receive more referrals than non-participating products. This is the perfect opportunity to increase sales for the store. Even though the selling price is lower than usual But compared to the number of products sold more. can replace the reduced price difference

8.Offering discounts, organizing sales promotions

Promotional activities are a great way to boost sales. Various offers, discounts and promotions Often attracts target customers to be more interested in the product. Even those who have never bought products from our store But when I saw an interesting promotion Might want to try the product Helps make purchasing decisions faster

9. Promote your store on Lazada through other channels

One of the advantages of selling online is that we can choose to use a variety of online channels not limited to just one channel Even if you sell on Lazada as the main channel. but to increase the chances of reaching more target customers should not miss to promote the product in other online channels as well

10. Maintain consistent good quality of products and services

Because customer reviews and store ratings influence purchasing decisions. In order to build credibility with the store which affects subsequent sales in the future You have to pay attention to the quality of the product that is suitable for the price. fast delivery to good service Stores with good reviews It is a guarantee that the products and stores are of good quality. Increase confidence for new customers to make more purchase decisions Sales will increase accordingly.

11. Keywords must be clear. Comprehensive and most importantly, it must be enough to allow customers to find our products.

Remember, Lazada isn't just for your store. If you want customers to find our products, your keywords or keywords are very important. You always need to think for your customers how your customers will use their search terms to find your product and then use that search term as your keyword. You may use tools to help and enter different keywords. Go down as much as possible if you want.

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