The meaning of the logo
The meaning of the logo
It can be said that it is the face of the brand at the top because when they see the logo, customers will immediately know that this is our brand's product. The logo should have a clear brand identity. And there is a connection between logos, products, and companies.
Within each company's logo there is a meaning or message that it wants to convey to people. By each meaning What is the design method of each brand? Let's try to see.
FedEX
The company's original full name was Federal Express. As time passed, the abbreviation began to be used instead, reducing it to just FedEx. Moreover, the space between the letters E That is the message that needs to be conveyed: precision and speed. This company's expertise
Adidas
Originally derived from the name of a sports equipment company called Adof Dassler, the company's initial symbol was just three stripes. But the logo has been changed. It's three stripes in diagonal corners. which can be viewed in another way, similar to the image of a mountain The type we see today which means The target must hit
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