The psychology of reducing discounts to increase sales

The psychology of reducing discounts to increase sales

In this article, I would like to appease all merchants. Therefore, we would like to present techniques to stimulate sales for you in this article. If you're ready, let's go see it.

What makes a sale so effective is that the way the store makes each sale is done under the principle of urgency and time limits in order to let customers know that The purchase must be made within the specified time only. This will make people afraid that they will miss the opportunity to buy products at a good price. And this mindset is essential to making the sale work in order to boost your sales.

1. Choice of words

Choosing words that are attractive and distinct will result in differentiation. for example that you use the word Get a discount of 50 baht that will make the customer feel that they have received a discount of 50 baht, but if you use the word Saving up to 50 baht will make the customer feel that they have lost 50 baht, which is what makes the customer feel different.

2. Choosing the number 9

In fact, using the number 9 does not always result in an increase in your sales. for the reason that Pricing that ends in 9 is suitable for pricing products that are not too expensive. At the same time, the price of the product is very high. Setting a price that ends in 9 will cause the product to lose its image and make the customer less interested in that product as well.

3. Set the duration of the discount.

The matter of time is another important factor that makes the reduction of the discount close the sale better. The time period that should be set to give the discount should not be more than two weeks. And especially for online stores, setting a time limit that is too long can do you some harm later on.

4. Reduction to attract new customers

Discounts are another thing that is done to attract new customers and to increase your sales.

5. Giving discounts to reward old customers

In addition to discounts that will allow you to gain new customers. increased and can also make old customers then turn around to make your purchases as well Which is a good return to your important customers.

How are you doing with the techniques presented in this article? Hope it will be useful to all readers and see you again in the next article.

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