What are KOLs and why are they important?

What are KOLs and why are they important?

KOLs, also known as Key Opinion Leaders, are a group of individuals who influence consumers in their opinions. These groups are famous people known to people in general. Has a high following on social media And most of them have outstanding expertise in that particular area. Nowadays, in marketing, KOLs are being utilized in advertising to drive purchases, which is considered very positive. In addition to being a promotion, it also creates Brand Awareness to happen as well. But choosing to use KOLs is not easy, so it has to be selected to really match the product of that business. But there is no denying the advantages of using KOLs, which are as follows.

- make it possible to reach the target audience

- It's not difficult to increase engagement.

- Increase brand credibility

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