What is a digital seller ❓ What you should know if you want to be the best digital seller.
What is a digital seller ❓ What you should know if you want to be the best digital seller.
🔸 What is a digital seller?
Digital seller is the definition of a salesperson, salesperson, salesperson, or merchant who works in sales. Focusing on selling activities in digital channels or all forms of online channels such as social networks, applications, websites, e-mails or messaging via messenger and others.
You may or may not have heard of this term, but I assure you that it It will be popular and hear more catchy. Starting this year and into the near future, in this article, you'll learn what a digital salesperson really means and learn practical techniques that can turn you into the ultimate digital salesperson. certain
🔸 Misunderstanding of being "Digital Salesperson"
still have understanding There is a lot of wrong with trying to close a sale on digital channels, in fact, sales activities for certain types of products are never fully accomplished on digital channels. but will use this channel to present information or carry out some activities to sell only Before we get into the techniques for being the best digital salesperson. The following story will help you better understand what misconceptions exist about online sales or digital sales. There are 3 things:
1. Understand that every product can close sales in the digital world immediately.
In the form of products, in order to understand clearly for the use of digital channels or online channels, products must be clearly separated in this way.
Products that people buy are highly relevant High Involvement Product
👉 It is a product that doesn't need to be bought often.
👉 It's a highly detailed and complex product.
👉 It's an expensive product.
👉It is a product that requires a certain level of research before making a purchase decision.
Recommendation: For Digital Sellers will use online channels or digital media to present this type of product information only But for closing the sale, use the normal channel or close the sale with a more person-to-person conversation.
Low Involvement Product
👉 It's a product that you always need to buy.
👉 It's an inexpensive product.
👉 It is a product that does not require information to make a purchase decision or can make a purchase decision without thinking.
Recommendation: For Digital Sellers will use digital channels To stimulate the purchase demand of customers, including offering promotions and most importantly, able to close sales through digital channels instantly.
2. Understand that online marketing and digital sales are the same thing.
Many sellers There is also a misunderstanding or inability to distinguish between duties or Doing online marketing Digital Marketing with digital selling Digital Selling makes it difficult to sell or increase sales of products that are difficult or called unsuccessful in doing business or selling products in online channels.
3. Understand that digital sales have only Facebook channels.
The most common misconception which is the trend following the popular trend of Social Network that 95 percent of Thai people in the internet use is Facebook. Thus, general sellers understand that all kinds of products, all types of sales can be closed via Facebook channel only or can only see Social Media known as Facebook as a tool to sell only so that it makes you forget that there are many other forms. In digital channels that are used to present products and create sales opportunities for digital sellers even better than Facebook.
Once we recognize the misunderstandings and understand them correctly, we can begin to act as digital seller That's good, but this article wants to introduce techniques that can be useful in selling or providing product information to motivate shoppers to buy until you can become the ultimate digital salesperson. Therefore, we would like to present.
🔸 7 techniques to become the best digital seller
1. Know and love the product that will be sold sincerely first.
Sincerity can break the barrier between the two of them friendship. A word from a scholar It is true that You will sell one item. If you don't like it or don't even want your close ones or family members to use it. That means you don't like the product or you know in your heart that the product is not good.
Selling like this can easily turn you into a scammer, a scammer, especially if it's a digital product presentation or sale. In an online channel where information flows out quickly and easily You could become a social criminal.
So, as a human being in the world, selling a product is like making a promise or solving some problem for a buyer. If it doesn't actually do that. You should look for other products to sell better. When you love and understand that kind of product I used to use it myself and like someone close to me. family members have used have brought this product to solve their problems we all have a choice If it's about products, on behalf of the best digital sellers Choose a product that you love and believe that it can really solve some of the problems that are bothering buyers.
2. Know your customers and their online behavior
When you know the product well, you will likely see that the product you want to sell is suitable for a particular group of customers, such as a product for new mothers, teenagers or the elderly after retirement, unemployed. As an example of the customer group provided here. If you study the behavior of both of them, you will find that The behavior of both groups in using digital channels Access to online media or use of mobile applications will vary significantly and significantly
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