What is Line Official Account? What's new and different? Compared to (LINE@)

Line official account is a type of LINE account that is designed for business use for organizations, agencies or individuals who want to communicate with a large number of followers. And does not affect the personal LINE account. This LINE OA (short name) account is different from the private LINE in that it has many special features that are provided in the application.

The reason why businesses and entrepreneurs It is necessary to get to know and understand the line official account, or shortly known as line oa (line oa), because that If anyone who uses the LINE at service in the old form will be canceled or forced to switch to this new line of oa, the company Line has stated that every LINE@ account will be moved to All LINE official account apps since September 2019

So if anyone who reads this content has been changed from LINE at to LINE official account, let's try to find out. This change What effect does it have on us and what is it that will benefit us or what will we lose? Contents of this article will be presented to you from both perspectives.

If anyone who has never signed up for Line Add (Line@) before, you will "not" be able to apply for the same Line Add (LINE@) anymore. Because all new applications will be forced to use a new form, namely line official account or line OA all the same.

Currently, anyone who wants to test the new LINE official account can download this line oa via your mobile device, both android (Google Play) and iOS (App Store).

Summary from Commercial Director LINE Thailand Khun Norasit Sitthiwetwijit

LINE at (LINE@) is very popular among entrepreneurs in Thailand with more than 2.7 million users of LINE at and LINE official accounts.

which if compared to way database According to the Office of Small and Medium Enterprises Promotion in Thailand, there are approximately 3 million SMEs entrepreneurs at present. So, simply put, most SMEs in Thailand are using line at line at almost all.

but! The problem is The original format or the existing LINE@ format. Consumers often experience some negative effects, for example sending frequent messages. until causing a nuisance during various shopping festivals That makes the general LINE user or the audience feel that this form of action is a nuisance, in the same way that it is called "spam".

For this reason, Line Company foresees that The new improvements of Line oa (line oa) to help make business use more suitable and also make regular Line users feel happy (no longer feel disturbed). All this. thus leading to the emergence of a new line official account

Let's see. What's new Existing LINE at (LINE@) users and new line oa users will benefit, and “may” feel some disadvantage from this change.

1. Unlock

unlock use Marketing tool called Rich content from the beginning that it can only be used high level account With paying for expensive packages in the form of LINE at only, but when changing to this LINE official account, every account is eligible to use this content format. For example, creating rich messages , rich video , rich menu

2. Free LINE Stickers

Creating a large brand of Sponsored Sticker Sponsored Sticker that offers free sticker downloads. that have been done in the past which these big brands will have to pay for the line mainly in the millions of baht in order to be able to do this in this format, but If you've switched to LINE official account, you don't need to pay to have stickers sponsored for free for customers to download. You can do it yourself right away. This will make it easier for you to add customers.

3. Data analysis

display system Analyze data or analytics of LINE official account will be displayed in more detail. You will be able to know information related to The number of followers, the number of broadcast messages, the number of chat messages, or the number of impressions of engagement in each timeline post can be viewed as a graph. Divided by different colors for easier viewing. You can also send targeted messages more precisely, for example, to identify the target audience by choosing gender, age, operating system (android or iOS), location, and length of time you've been friends with. Each broadcast message will be more accurate.

4. LINE Developer

The advantages are obvious for artificial intelligence (AI) or machine learning developers that you can freely create bots (LINE Chatbots) to chat with customers. In this section, we highlight the benefits for businesses that need to collect data or want to build a more realistic and efficient customer feedback system instead of a typical admin. In terms of using machine learning (ML) or the brain used to learn bots (bots) can be seamlessly integrated into google's system called Dialogflow. The details of creating a chatbot like this are quite in depth and technical content.

5. Cost

Consequently, the change from LINE@ to LINE official account that allows entrepreneurs, SMEs, smes and general businesses to benefit. But there is a trailer in the price, cost that has been changed at the start. For the original LINE@ service fee (Basic Package) will start at 198 baht, which you can send messages in the form of a boardcast (Broadcast) that is sent to everyone who is your follower unlimited number, but when Change to a new system like LINE official account and will start (Basic Package) at 500 baht immediately, but only send messages 2,500 times. Because if you want to send messages beyond this It is absolutely necessary to pay for the service. The cost is 0.3 baht per message.

6. New features

This is what many websites do. never reviewed As for the new features of Line oa or LINE official account, and I think it's quite exciting (and even scary) for entrepreneurs, that is, the LINE official account is called customer connect or close service. Ready to respond faster By Line explaining the main features of connecting with customers and making after-sales services to make them more impressed with customers, this came out with 2 features:

- LINE to Call

LINE to Call is that customers can call the call center via line official account. Simply put, customers have the right to call via Line back to your LINE official account immediately. This is a pretty scary thing for those with a lot of customers because you can get into chaos. However, we will have to wait for the line to update the information and clarify this matter again.

- LINE Chat Back

line chat back is to send messages back to customers using just a phone number. (where customers have previously registered with line) In other words, you can send messages directly back to customers. using a phone number In case you don't know if the customer uses line ID or don't know if they've talked to each other since

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