What is User-Generated Content?

What is User-Generated Content?

In this article, I would like to please those who are business owners. In this article, we will give you some tips on what UGC is and why business owners need to learn about it. If you're ready, let's go see it.

get to know User-Generated Content

User-Generated Content or abbreviated as UGC, it is content. that your customers do it themselves And if there is a mention of a product or store that the customer is impressed with in the story that has been made And most importantly, it's the content that your customers are willing to post for your product. By the way, you do not need to spend money on promotion.

How many forms of User-Generated Content are there and what are they?

You can divide the format of User-Generated Content comes in six different formats:

- Content about your product on social media Is that you create a story about your product so that your customers will share the story of your product and share it further.

- Product reviews from real users This is a customer review or a recommendation of their satisfaction after using your product.

- Writing articles on your own channel You then write an article about the product you sell or provide a useful knowledge story, it can be referred to as UGC as well.

- video creation It's the customer who has already bought your product. used to shoot videos on various channels of customers to make a review for you willingly, sure enough

- Online chatting Is that someone is interested in your product. And have your customers continue to recommend about your products in various channels. It can be said that it is a question and answer between customers who use it together.

was the case in the study. That is, in the group of customers who actually use the product, it has been told about the use of your product. Nowadays, making a case study is very popular.

How Important is User-Generated Content?

The important thing about UGC is that customers tell their stories about your products through different channels. of customers are sincere and straightforward in telling There is also a naturalness that does not need to be told. This is an interesting effective marketing. which if you want your customers to tell you about your product You should create products and service impressions for customers in order to be remembered and sure enough to spread the word.

6 Things Entrepreneurs Shouldn't Overlook UGC

- UGC content and stories that uses the measurement criteria as a customer If when your customers have a story about your product. It shows that your customers are helping you in marketing to promote your products. In which you will be both marketing and promoting without spending money and wasting energy. Your product is also more widely known. And besides that, you will also gain new customers from having your customers tell you about your products.

- UGC helps to create psychology for customers, simply called psychology to help build credibility for your product, that will make your customers trust in your product and confident in your product.

- Customers trust what they tell each other more than what your store builds. That's because the customers themselves receive more truth and what actually happens with each other than you create. And most of the customer's purchasing decisions are based on the reviews of other customers.

- UGC helps you to promote the content of the product as well. Doing UGC is a marketing that allows you to save on the cost of promoting the product as part of it.

- UGC will show that your product is interesting and talked about. That you are important about telling the story of the customer. It will build a good relationship with you and your customers together. And when you share the stories your customers tell them, they will see that you value their opinions. And also able to make your customers come to buy more of your products.

- UGC will allow you to communicate with customers more. The way you interact with your customers by implementing UGC will help your customers become more attractive and eye-catching for new customers.

How are you? with a bit of knowledge that is deposited together in this article I hope it's useful and can be adapted. And see you again in the next article.

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