Café Amazon 10 facts you didn't know ❗

Café Amazon 10 facts you didn't know ❗

1. Café Amazon was born in 2002, listed on the stock market in 2019.

coffee shop cafe amazon It was first established in 2002 by PTT executives. Seeing the opportunity to increase the marketing potential of gas stations, PTT has therefore set the idea of being one of the businesses in PTT gas stations that generate revenue. given to the station and more responsive to the lifestyles of consumers and travelers Cafe Amazon currently operates under 'PT Oil and Retail Public Company Limited (PTTOR)' or PTTOR with PTT holding a major share and PTTOR plans to enter the stock market soon. Is it at the end of this year or the beginning of 2019?

2. Café Amazon got the idea from Brazil.

Building the Cafe Amazon brand started with the idea that Brazil, the origin of coffee And this land has the Amazon forest which is the best natural rainforest in the world. rich in the charm of great nature including vegetation, rivers, various wildlife and is also a source of clean air This concept was therefore taken to create a coffee shop with a cool and shady atmosphere surrounded by trees and water.

3. Café Amazon has the largest number of branches in ASEAN

Café Amazon has more than 2,600 branches both located inside and outside PTT gas stations, with 2,405 branches in the country and more than 200 branches abroad, including 150 branches in Cambodia, 51 branches in Laos, 4 branches in Myanmar, the Philippines 8. 2 branches in Japan and 1 branch in Oman, of which approximately 10% of the stores are owned by PTT, the rest are franchisees. which is considered a brand of coffee shop with the largest number of branches in Southeast Asia

4. Café Amazon initially sold less than 20 glasses per branch.

Café Amazon initially sells less than 20 glasses per branch, which must be operated by the gas station owner himself. But if it is outside the pump, people who are interested can buy a franchise

5. Café Amazon in Cambodia sells so well that it gets copied.

During 2017, there was a coffee shop in Cambodia. Has copied the PTT group's coffee shop Café Amazon by copying the trademark Café Amazon, coffee shop, apparel and even the menu therefore requesting to make adjustments The coffee shop said that it was wrong. By modifying the logo from Café Amazing to Amazing Café, which is still similar to the logo Café Amazon anyway, so the law firm will continue to do so. It is currently in the process of working.

6. Café Amazon is the most sold in Cambodia.

The coffee shop Café Amazon is very popular with consumers in Cambodia until there are more than 150 branches, and there are also branches that can achieve the highest average daily sales of 1.3-1.4 thousand cups, higher than the sales in Thailand.

7. Café Amazon buys coffee beans from the Royal Project and Thai farmers.

Selecting quality raw materials from the Royal Project Therefore, it is the source of raw materials - power of the coffee roasting plant. Cafe Amazon is a comprehensive business upstream, starting from promoting coffee planting. by joining forces with the Royal Project to promote farmers including a cafe Amazon has a coffee roasting plant in Wang Noi District, Phra Nakhon Si Ayutthaya Province, emphasizing quality and standards, using technology from Germany and is adding to a coffee business learning center Amazon Inspiring Campus: AICA starting from PTT buying quality coffee beans from “Raw Coffee Bean Trading Project” of the Royal Project Foundation and PTT A total of over 630 tons are used to produce high-quality roasted coffee for use in more than 2,600 Café Amazon stores both domestically and internationally and giving the general public the opportunity to own the shop. barista professional training To this day, we have built more than 10,000 Baristas.

8. Open a coffee shop, Café Amazon, with a budget of not less than 3 million baht.

If anyone can open an Amazon cafe. How much starting money is required? According to the information of Cafe Amazon, there will be 2 types of stores, which are Indoor (Shop) and Outdoor (Stand Alone), with the investment money used to open the Cafe Amazon, both formats are very different. If it is in a building with a size (shop) 40 square meters or more The cost is calculated. Will have to spend between 2,389,000 - 3,729,000 baht, if it's outside the building Expenses will be between 2,689,000 - 4,229,000 baht. The money to be paid for these 2 types of branches consists of construction, decoration, system work, design costs, internal equipment. And there is also a brand insurance fee, Franchise Fee after opening the shop. There is also a cost of Royalty Fee + Marketing Fee 3% + 3% of sales per month. Point of Sale (Pos) machine rental fee 24,000 baht per year, contract term 6 years, renovate the shop every 3 years

9. Over 400 applicants for a Cafe Amazon franchise per month

I must admit that the coffee shop Cafe Amazon is very popular. Makes people interested in buying a franchise of coffee shop, Cafe Amazon, a lot of people who are really interested, need to hurry because there are many interested people. with over 400 applicants per month Therefore, sometimes you may have to wait in line for a long time. because the brand is popular in the market

10. Year '18 Cafe Amazon has income of 12,820 million baht from 180 million cups of coffee.

Cafe Amazon revenue found that in 2014, it had a total revenue of 3,500 million baht, in 2015 the revenue increased to 5,400 million baht, an increase of 54.28%, in 2016, the revenue was 8,000 million baht, an increase of 48.14%, in 2017, the income increased to be 10,256 million baht or accounted for 28% in 2018, it is expected that revenue will grow by 25%, accounting for 12,820 million baht in revenue from sales of over 180 million glasses and in 2022, PTT aims to have all coffee shops than 4,000 locations both domestically and internationally

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