📣How to organize a promotion, how to reduce the price to stimulate sales

📣How to organize a promotion, how to reduce the price to stimulate sales

when today The position of owning a store in the e-commerce world are facing increasingly fierce competition. Especially with making an online store that has never been easier. Especially in an era full of Marketplace channels on many social media. and other platforms opened to sell products online The problem is so serious that it falls on the merchant saying How should I organize a promotion? to compete for an advantage and get as many customers as possible?

🔸What is a promotional promotion?

Generally, consumers are not always in the habit of wanting to buy. Therefore, it becomes the duty of marketers to 'trigger' purchases by communicating them in various ways. Creating a promotional promotion is another way to encourage more purchases than you would otherwise.

🔸 How to create a promotion to look valuable really stimulate sales

- First of all, we need to set clear goals that we will have promotions for, for example, we will launch new products. want to boost sales want to clear stock want to expand customer base attract new customers Attract old customers to come back and buy again. So that in the end we can create promotions that are suitable for our purposes.

- In addition to knowing the purpose of the promotion We should keep in mind that Promotion can't be done in vain. Because that will make customers become accustomed to buying at a cheaper price until it becomes a habit. call for promotion If you don't have it, you can't buy it. Therefore, promotions must be used to stimulate sales carefully. No fuss, give away, fuss, plus

- Doing promotions, discounts, exchanges, giveaways may stimulate purchases. But it also caused distrust of the product as well. that may not be of quality Not as good as advertised or not? Therefore, we have to reduce the price in order to attract people to buy. The value of the brand and the product may seem deteriorating in the eyes of the customer, so what promotions will be appropriate for it? and consider the consequences all around

🔸How To 7 Promotional Promotion

1. A very special moment (Flash Sale)

Flash Sale or Flash Deal is a reduction that has a specified time condition. create urgency at the same time with setting the price to look low and worth buying In this golden age of online shopping, many E-Commerce companies like to use promotions like this regularly. It can be said that it was a moment that felt special. I feel like I have to grab it Instead, it makes (some) consumers feel that it will reduce again next month (is it true?), but even so, there are many consumers who are looking forward to buying, and the big e-commerce giants are diligent. Find products with the most exclusive prices, constantly discounted. So this kind of promotion is not bad at all. Especially if it can actually drive sales for your online business. and generate huge profits for you It is a very interesting promotional promotion.

But before the promotion Do not forget to evaluate the products in stock well. The product will come out of stock and can't be taken in the middle of the road. In the event that the feedback is better than expected Flash duration must be set appropriately and carefully. Be confident that you and your team can handle it if the purchases go down. Don't let the problem of getting items late make your brand lose your credit. Also, make a good plan for promoting Flash Sale activities in order to spread the news.

2. Buy 1 Get 1 (BOGO : Buy One Get One)

This promotion may not be used very wisely. It also depends on what we sell. If we sell consumer goods that are very common. Does not emphasize the premium of the brand and want to clear the stock This method can still be used no matter how many eras have passed. This promotion doesn't always have to be a consumer product. Clothing and apparel items can also be used in this strategy. Buy 1 get 1 free, without having to buy something that looks the same. Another piece could be anything. Just make it clear to the customer that we will charge the most expensive item between the two items.

3. Black Friday & Cyber Monday

Anyone who is an avid shopper must know Black Friday and Cyber Monday for sure. Black Friday originated in the United States. It counts the Friday after Thanksgiving and is known in American tradition as Black Friday, when prices are scattered. Later, even in Thailand or other countries Cyber Monday is the following Monday that allows shoppers who missed Black Friday to shop a little more.

that a business or brand will reduce the price of a product during that period I didn't do it just because I wanted to drain the stock that was back in stock. or increase sales only But joining Black Friday is also another way to communicate to customers that we want to return their profits. It is to attract old customers. pull a new ball at the same time

4. Free delivery promotion (Free Delivery)

Shipping costs are another factor that affects online shoppers. If the shipping cost is too high Some people decide not to buy at all. Therefore, the promotion Free shipping is considered a very attractive promotion. This promotion is very suitable for attracting new customers. Let's try to buy your shop. But the problem is that the seller has to calculate well that the shipping cost that you will have to pay yourself will not fit you. May have to reserve rights or limit the number of products per order. To prevent the product from being so heavy that you lose money

5. Percentage discount (% Off the Pricetag)

It is a promotion that can be done continuously according to the season. You can design a promotion to reduce the % discount in a variety of ways. It can be said that if you still can't think of anything Discounts ranging from 10%, 30% to 50% are promotions that can attract buyers. The success of this type of stimulation also depends on the price of the product. how to present it to be attractive enough

Will be presented as a % or presented using a price calculation method to see everything, for example, products priced at 2300 baht, instant 10% discount, with products priced at 2300, instant discount of 230 baht, instant discount of 230 baht, looks more attractive Whereas if the product is low-priced, for example, a product priced at 230 baht has a 10% discount, and an item priced at 230, has an immediate discount of 23 baht, the presentation using 10% will give a greater sense of value.

6. Promotion to collect points (Redeem Your Point/Prize)

The promotion of this type may not be done in order to have a landslide of sales in a short period of time. but to encourage customers to use the service I want to come back to use the service again to maintain my rights and when customers come back to use the service again or buy again We, as a seller, have to maintain service standards. or the quality of the product to be stable to make customers feel addicted And may eventually want to be loyal to our brand, or in other words, an activity that counts as a Loyalty Program to encourage consistency in the use of the service over a period of time. rather than urging to buy in bulk By accumulating this point, there must be a suitable and satisfying reward for the customer. For example, buy 10 drinks, get 1 free drink on the menu, or use 5 times to receive a 100 baht discount. This method will work or not have to. depends on many factors service enthusiasm Emphasis on customers to maintain their rights quality of goods and services Adequate time for collecting points, etc.

7. Register today, get free! (Register to Get Free Stuff)

This method is often used by high-involvement purchase-related businesses such as real estate. For example, sign up for a project today, receive a discount, or receive a free gift at the sales office. or if changing to online registration that we may be familiar with Another is to sign up for a free ebook. These methods are an attempt to generate Lead (Lead Generation) in order to make the most of the information used in sales.

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