What is a marketing plan❓
What is a marketing plan❓
marketing planning It is a strategy to determine the direction of our work, how we will work, what we will do, and what we plan to do in the future. Help us see the possibilities of our business.
components of the plan
- current affairs
In order for us to plan, we must first know our current state. That there is income - expenditure, how much costs, sales and many other factors affect our business. By perhaps getting to know our business better by using SWOT theory to analyze our business, what are the pros and cons? The more we know We bring out more strengths to use more.
- Market Analysis
When we know our own situation, we try to check the market situation to see where we are in the marketing stage and apply the SWOT that has been adapted to the planning of the work. Market observations may be observed from the generalization first and gradually. study and look in depth
- target
set up to define and frame us not to let our work be distracted When we have goals, we want to be able to achieve them. And it is also a driving force that drives us to be successful as well.
- way
Use STP principles to understand your target audience and attract them to customers. Show goals what we want from marketing.
- work plan
Ask questions and find answers to plan your work. For example, how can we make the event successful? how long does it take Who does who is responsible for what? Does it cost a lot?
- financial plan
It allows us to forecast sales, expenses, costs, profits and have emergency reserves. Prepare how to cope
- Action plan
plan and forecast Prepare to deal with uncertainty Should review the results of the work process whether it came out as good as the criteria or not. What needs to be adjusted? What if it is copied?
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