What is Fear Of Missing Out (FOMO)❓

What is Fear Of Missing Out (FOMO)❓

Have you ever felt anxious if you weren't able to keep up with the current trends or missed out on what people were talking about? Afraid to talk to other people who don't know about the hot topic If you have those symptoms, then you have “FOMO.” FOMO stands for Fear Of Missing Out and is used to describe a person who is afraid of missing out. Not keeping up with the current world If there is something going on, you need to know.

👉🏻 How important is FOMO to do business?

In business, FOMO has been adopted in digital marketing. This is known as FOMO marketing. The purpose is to attract customers to want to buy and feel that if they don't buy, they will miss out on opportunities. This is often seen through social media. But I will do something to be able to make FOMO marketing effective until generating high sales.

👉🏻 Things to know about FOMO marketing

- Using Influencers

It cannot be denied that in the era where everyone has quick access to internet media, the influence of influencers is the result, because no matter what these people pick up or talk about, they are of interest to the online community. that use influencers to induce purchases that have a high success rate

- time

It is interesting to use the time as a condition to motivate because the timing of the purchase will make the buyer know that they must only buy during this time. want to buy together, for example, special for today only! Promotion only for the month of April. 𝘛𝘩𝘦 𝘧𝘦𝘸 𝘯𝘰𝘵𝘦𝘴 𝘐 𝘩𝘢𝘷𝘦 𝘢𝘳𝘦 𝘱𝘳𝘪𝘮𝘢𝘳𝘪𝘭𝘺 𝘥𝘦𝘤𝘰𝘳𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘣𝘢𝘴𝘦𝘥- 𝘵𝘩𝘢𝘵𝘴 𝘲𝘶𝘪𝘵𝘦 𝘢 𝘤𝘰𝘮𝘱𝘭𝘪𝘮𝘦𝘯𝘵 𝘧𝘳𝘰𝘮 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘩𝘰𝘴 𝘢𝘴 𝘖𝘊𝘋 𝘳𝘪𝘥𝘥𝘦𝘯 𝘢𝘴 𝘐!

- Reviews from customers

Responding to customer feedback in the form of product reviews is another great FOMO booster, and if it's near the end of the day, it's easier to make a decision because it makes you think that if it's low or you're running out, you're going to need to. It will be out of stock, it means that there must be a lot of people buying products for sure.

- Selling products in conjunction with other services

“Promotion for customers who buy internet for 99 baht today, get free. Cute LINE stickers”. Merger sales of products or customer service will feel worth buying.

- Popup Coupon

Encouraging discount coupons in the form of pop-ups on the website is another good way, but the opportunity to use the privileges must be limited to make it special.

- the power of language

The use of language is one of the influences that cause FOMO because language is a means of communication. Therefore, if the message is intended to meet the objectives, the use of language must be taken into account. Especially the use of persuasive language must be selected in order to edify the reader. How can you miss out on special products, etc.

- channels used to present

The more it is distributed in many channels, the more customers will remember the product better because in each channel there may be different target groups according to various factors.

- Target specific groups

Being specific to a group because a percentage of them will become customers is one thing that can be done by bringing attention to a limited number of exclusive rights.

- User Generated Content

User Generated Content is when product users advertise products through content without hiring businesses that often have credibility because they are actually users and have been told to persuade the target group well.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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