12 things you need to know before opening an online market ✨

12 things you need to know before opening an online market ✨

Nowadays, competition in online business is very high, everyone wants to invest in opening their own business. But opening an online business is not easy at all. Chances of success, there must also be a chance of failure. Most of the mistakes and failures are caused by lack of careful study. And is too impatient to open a business that they forget to consider the impact that will be received. Today, we have things to know before starting to open an online market Let everyone study before starting a business.

✨ Things you should know before starting an online business

1. Having a different selling point

Initially, what everyone should know before starting a business is Finding a selling point that is different from others or services that are unique and unique to others that can also solve the problem and create benefits for customers on the spot which has the factor of digital technology as an important variable Therefore, new start-up businesses must create a product selling point that is different from competitors (Product Differentiation) and must have a clear concept that corresponds to current consumer behavior. and the important thing is You have to start with what you're good at or interested in. Because running a successful business may take time. Use patience in running the business towards the goal until it becomes proficient.

2. Find a clear target audience

When we have to find a selling point that is different from others, then what we need to do next is to penetrate the target audience to match the concept of the business that we will open. That we have studied what products the customers are interested in. or have a preference for any subject How do you behave, what interests you, is a stabbing pattern to success. Especially doing business in this era that is driven by data.

In the basic knowledge that we must have is We study first that the items we are selling are going to be sold to whom. This will be different from doing business in the past that focused on selling large quantities. Selling to the general public (Mass Segmentation) while the current business focuses on selling products or services to a specific group of consumers (Niche Market), not producing a lot, but focusing on adding value to the product (Value Added). Most importantly, there may not be a factory. self production But using outsourcing (OEM) to save production costs. making it possible to focus on marketing and create a brand to create awareness to penetrate the customer group more clearly

3. Focus on customers, understand the market.

People who are thinking of becoming entrepreneurs or business owners. almost a hundred You already know what you want to sell, so the focus that should be paid a lot of attention is the “customer” who these people are. Take the time to study his age, gender, occupation, and interests. What is the average income? purchase frequency or information that are thought to affect their product consumption behavior

Then later come to look at the “market” that in the market you are interested in. How many competitors are there, what do they do, how do you sell them, what are your prices, why, is this market worth playing with, etc. List your competitors. and study one by one The easiest way to find out is Competitors' websites and social media.

which if anyone still can't figure out what to sell It's also not a bad way to start looking at potential buyers or customers.

Caution is Don't give too much time to the finer details. Because it will waste time or opportunity to move forward or start a serious business. There are some things you can pick up later.

4. Have a business plan

You already know what to sell. who is the customer What is the market or competitor like? Use all the information you have to create a concrete business plan. Because business planning is a very important part of success.

This business plan doesn't have to be a 20-page stack, but it should include key components like: clear workflow working time frame and indicators of progress in work To help you see where your business is going in the entire plan. Or is there any point that needs to be corrected or another interesting channel to go?

5. Know the level of funds available

Capital or investment is very important. The larger the business target, the more The more you need to know the details of the available funds and the use of funds, the more. Because there is a very high chance that the business will run out of capital before it starts selling and receiving money from customers.

especially businesses that plan to grow into large businesses Because most of these businesses do more product testing, market testing, and research than small businesses. Therefore, it should be known that will be used to invest without refunds during this period or business language, how long to burn money, or where or how to get more capital during this initial phase.

This may sound distant or indistinct to you. But if you don't think about it at all When the accident happened, it was really unexpected. Most of them are often not fixed in time. It turned out to be an unfortunate mistake.

6. See the value of the products and services sold

Whether you sell 20 baht per pack of snacks or thousands of baht per box of premium food. If you decide to sell You must fully understand the value and necessity of the product. In order to advertise to convey to the target audience or customers to see the same image as you as much as possible. or say in the local language that “Inner must have it” regardless of whether what is being sold is a necessary product/service or not.

In addition to understanding the product details would be nice. Once the business owner understands and communicates well, the feeling of “believe” in the product is also a particularly important force. at the start of the sale that customers or the general public have never seen your product or actually experience your service

for many businesses Value visibility also plays a role in determining the selling price. And most of the time, the higher the value, the higher the price.

7. Choose a name that can be used as the website name.

When the business has a clear shape is ready to enter the online platform This step should be accompanied by a brand or company name. Choose a brand name that can be used as a website name.

or if the business has existed a long time ago Instead, use that name but may add words that describe the product or service being sold, such as pinsandwichfranchise.com. (Sandwich supplies store with recipes for merchants to open the shop) or pinmassageathome.com (Services of a network of masseuses for health at home or desired location throughout Thailand)

8. Use social media as

Today, people of all ages are using social media almost as much as the real world population, especially Thai people. WOW found some social media usage data at the beginning of 2020 from Hootsuite, which has a summary of how likely it is to use social media. interested that

- Thailand has the 8th most Facebook users in the world at 47 million accounts (out of a total population of almost 70 million).

- Thai people use Instagram the 17th most in the world, at 12 million people, increasing 700,000 from the last quarter.

- Thai people use Twitter more than 6.6 million accounts, the 15th most in the world.

This information indicates that Thai people use social media a lot and use it in many channels. Therefore, product advertising or promoting the brand to be recognized online should have social media as one of the tools as well.

Instead, it should primarily be used to create brand and product awareness to bring customers to your business website platform. to reduce dependence on social media at the same time

Because while using social media for business is a good thing and should be done. But every online platform tends to adjust its systems or algorithms (Algorithm) all the time, especially social media that is more frequent and difficult to control than websites.

A simple analogy is that using social media is like renting a house or staying at someone else's house. No matter what, they can't fully control or manage anything. For this reason, quite a few business brands are trying to use social advertising methods. Attract customers to continue to see content on the website as much as possible.

9. Create a list of customer contact information.

believe it or not Many online businesses Can't just use social media channels to contact real customers. Even every business has its own social media.

Because even social media channels have a targeted advertising campaign system. but for a business that is an expensive product have long term value or want to maintain a customer base They tend to use more email or Line, or at least use LINE as well.

because of these 2 channels, email or line It is a channel that directly identifies customers and can know their feedback more clearly. including responding to customers more quickly

Businesses that want to grow online should also build a customer database. If possible, we still have to try to maintain and find customer information on an ongoing basis. For the simple reason that if there are customers, there will be income when income comes in. It's like the business will grow!

10. Service plan or customer welcome

When businesses enter the online world That means the beginning of customers pouring in from all over the world. Businesses that intend to market online or have their own storefront in the Internet world. Therefore, there should be a plan to manage the interactions of customers that come from online channels. To promote sales or create understanding and impression of the business brand that can lead to future purchases (conversions)

For example, a response message or invites customers to visit the website. The staff will answer questions from customers who chat in the chat box within the website, Facebook page, LINE OA, etc.

customer email response or even answering questions or questions of customers on the web forums Pages or other social groups related to your business. It is considered good customer service and should not be ignored as well.

11. Wide selection of products/services

There is no business in the world that can sell a single product and survive or grow it for a long time. Whether it's Apple company that has to release new iPhone models every year, Microsoft can't stop itself at just selling Windows software, but chooses to develop cutting-edge hardware as well.

The same goes for your business. From the day of starting a business Must know how to develop the product, create value or add variety in another way which every product, whether it is a product or service, has a way to develop together

or study consumer trends If you're not sure how to extend your product or sell something good, for example.

- a society where the number of elderly people will increase lower birth rate

- Singles, couples but not married/unaffiliated, more

- more health conscious

- More interest in financial literacy

12. Promotion that earns a return

The reality of the business world is There are no promotions that do not expect a return. and making promotions and being a different story Unexpected giving should not be used in a sales business. (Even corporate social activities or CSR is also an activity to promote corporate image. All business activities have a cost.

Every time you do a promotion, you should set goals or objectives for what purpose. What is the expected result and how much? Common promotions such as free giveaways, buy 1 get 1 free or seasonal promotions. Most of the goals are:

- Public relations of the company or products and services to be known

- Promotion

- Selling more products

- Distribution of products to various groups of consumers

- Maintaining existing customers

- Creating new customer groups

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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