📣2 Checklist brand building and online marketing

📣2 Checklist brand building and online marketing

In an era where the Internet plays an important role in daily life and doing business. Therefore, entrepreneurs or brands must adapt to do business in the digital era. who are thinking of starting a new business But still can't figure out what kind of marketing to use. Here are 2 Check-lists of Online Marketing strategies that modern businessmen must learn.

If you are planning to start a new business. to do business online or think to open online store In order to continue the old business, WOW has 10 things that you should know before starting an online business. or business now seriously

📍What is branding?

Branding or branding which is to create a distinctive image for the brand where the main goal of brand building is to make customers aware of the brand identity The important condition is The strength that this must be clearly different from competitors.

for example Business of goods imported from China At present, importing products from China is not difficult at all. Anyone can do it because there are many websites that are convenient platforms. It makes trading and importing-exporting easy, such as Aribaba, Aliexpress, and there are many companies that are contracted to import products.

In the online world where searching for various products is easy at your fingertips. Customers will only be able to recognize a branded product or business, therefore building a good brand and communicating the brand consistently. It will help solve the problems of online businesses mentioned above completely. In this article, we have two branding checklists that every business should do before starting online marketing. Let's start checking

📍Brand Concept Check

The highlight in this Brand Concept Check in marketing we call it Unique Selling Proposition or USP, meaning a unique selling point that stands out from competitors that customers want to remember. Brands need to repeatedly communicate these USPs through their content, through advertising, in every marketing channel they have.

An example of finding a Unique Selling Proposition for brand building

From the example of a fictitious business below. is a fruit juice business brand Determine the brand concept that is the hallmark of the brand that is beyond competitors. The list can be made up of 5 items, which are: Processing (PROCESS), Taste (TASTE), Cultivation (SOURCE), Naturalness (NATURAL), Healthy (HEALTHY).

📍Brand Concept Check

- See if our products or brands have a Unique Selling Proposition or not?

- See if the Unique Selling Proposition we have is unique. Is it different from competitors? Is there an extension that is superior or better than competitors?

- Always remember that a good Brand Concept, in addition to being outstanding and different from competitors must be what the customer wants When it comes to communication, it affects the purchasing decision.

- If all 3 items have been met, look at communication. Whether our marketing through various channels has fully communicated those Brand Concepts or not? Is the chosen phrase clear and powerful enough for customers to remember?

📍Brand Design Check

Brand Design Check is different from Brand Concept Check in that Brand Concept Check is a matter of communication whereas Brand Design Check is a matter of design. therefore concrete should be seen more clearly. and the important thing is can create more brand recognition

For this checklist is Checking that our brand has defined a unique design approach. Show our brand identity to customers and people to remember or not?

📍How is Brand Design important to your business?

The fact that customers remember us what we stand out may not be enough for today's marketing where people consume a lot of different content every day. Often there are content, images, and advertisements appearing in the News Feed of our customers. that we create a unique identity in the design of our brand It will help customers or people to remember us more easily.

cause we remember This is because these brands have clearly defined the design of their marketing materials. and consistently deliver the given design whether online or offline.

for example If we talk about mobile network operators. If it's a green brand, everyone can answer that AIS, if it's a blue brand, everyone thinks of DTAC, and if it's a red brand, they think of TRUE.

📍Brand Design Book helps determine the design.

The Brand Design Book or Brand Identity Guideline is a brand design specification. Most of them are usually made out in book form or collected as electronic files. The design elements are defined as follows.

- Logo and how to use the logo correctly including prohibition or misuse of the logo

- brand color pairs

- brand letters

- Brand graphics

- Brand uniquely designed icons

- Layout (lay out) of the brand

- Symbols used in place of brand names

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio