5 techniques for using Google Ads for quality online marketing ✨

5 techniques for using Google Ads for quality online marketing ✨

Making Google Ads is not just buying keywords to get our website listed on the first page of Google, but we have to study. find a way to make Our ads can really generate sales. Earn profits from making Google Ads. How to make our advertising costs cheaper? How can we make our ads more direct to the group? increase sales opportunities You can clearly see the results of doing Google Ads.

This article has compiled some expert Google Ads techniques. Let's see how he does. to generate sales for many businesses

🔸 How Google Ads works

Your ad may be shown when people search for terms related to your product or service. or while they are on a website with content related to your business. How does this feature work?

🔸 Keywords connect you with customers.

Keywords are words or phrases that you choose when creating your Google Ads campaign. They're the words you think potential customers are likely to use when they search for products or services like the ones you offer.

By matching your keywords to the ads you create. Your ad will have the opportunity to show when people search for similar terms. or visit websites with relevant content

For example, if you offer fresh flower delivery services. You might use the phrase to deliver fresh flowers. These are keywords paired with ads promoting fresh flower delivery. When someone searches on Google using the phrase "delivery fresh flowers" or something similar. Your ad may also appear next to Google search results or on other websites. related to fresh flower delivery

🔸5 techniques to make Google Ads ads

1. Choose Keyword and Keyword Match Type to suit Campaign Objective and Budget.

If our objective is to generate Quality Conversions/Leads, then we should focus our Budget on Keywords with High intent to Convert or Chances of Conversion/Lead. with the products that we will sell the most first and be confident that those keywords will be fully displayed before expanding the keyword to a wider group with less Intent

2. Manage Negative Keywords well

One of the key factors for Optimize Search campaigns is to be effective in terms of building. Conversion/Lead is the way we monitor/follow up Search term and add Negative Keyword (words that are not related to our products and services. or not causing conversions) regularly

3. Write Text Ads in accordance with the keyword used and clearly have Call to Action and USP of the product.

For example, if we are going to promote a new condominium project next to MRT and have a special offer when registering. We should include this information clearly in the Text Ads to drive more attention.

4. Optimize Quality Score to get the highest score

Quality Score is a Search Ads quality scoring tool we built. It consists of three main components:

- Ad Relevance - the consistency between the keywords and the text ads that we use.

- Expected Click Through Rate – The chance that users will click our Ads.

- Landing Page Experience – The quality and relevance of the landing pages we use with our Keyword/Text Ads.

5. Do a Remarketing Campaign with Google Ads Ads

Many times we are unable to close a sale or generate a lead from a website traffic through a single click on Online Ads.

A good online marketing campaign should be remarketing that sends follow up messages to people who are interested in our products and services. but still haven't decided to buy from the first click either.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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