7 new products, hot in 2022 ✨

7 new products, hot in 2022 ✨

It is undeniable that 2021 will be a tough year for entrepreneurs and industries facing various obstacles and challenges from the COVID-19 crisis. and because of the same crisis that caused extending or breaking out of the existing product line which in addition to being business risk diversification It also increases the product value and sends the brand name to other markets. to increase the customer base beyond the original product group Since the beginning of 2022 onwards, there are many products that have different interesting new lines. In this article, we will give examples of 7 brands to see.

1. “Milk Tea” bubble tea scent (Mistine)

Mistine is a cosmetic brand that Thai people know very well. Catch the popular trend of "Pearl Milk Tea" to produce "Milk Tea" bubble tea flavor This is a pearl tea scented lotion, which is a new innovation that contains Boba tea, Black tea and milk, which makes the skin fragrant and soft for a long time. It's like having eaten 10 cups of bubble tea, and it's not the first time Mistine uses "innovation" to create color and novelty for the market. Because in the past, Mistine has always used innovation as a strategy to move the game to make a difference in the market. So that the brand does not have to be monotonous with the same products. and can respond to changing consumer behaviors all the time

2. Headphones “Air Filter” from Dyson

Dyson, an electrical appliance brand that has the idea of producing modern-style products in various forms. Recently patented "headphones" in an innovative design that captures the current environmental problems of pollution around the world to produce. Headphones with an “air filter” function have been patented with the UK's Intellectual Property Office since July 2019. Sketches reveal the device, which can be filed with the UK's Intellectual Property Office. come in front of the mouth and nose to release clean air The equipment in this section can be moved when not in use. This kind of product is like “Personal Air Purifier” that you can take with you anywhere. Even though it's just a process of patenting and not being manufactured yet, it's the beginning of a very interesting product line breakup.

3. KFC Fried Chicken Shoes

KFC has teamed up with Crocs to release a new collection of crocs shoes with KFC fried chicken motifs, featuring the same white and red design as Bucket. KFC x Crocs Bucket Clog is a KFC fried chicken crocs with a bucket of fried chicken attached to it. with the price at 60 US dollars or about 1,860 baht

4. “Swensen's” Popsicle Stick

Swensen's has an image that people remember. “Ice cream shop” that can sit and eat under a relaxed atmosphere. Overall, Swensen's market is growing well with a market value of approximately 15,000 million baht, but even though the overall picture is growing well, Swensen's has chosen to penetrate new markets. increase sales It is the origin of Swensen's ice cream bar that has been started since January 2020 with 3 flavors: vanilla, mocha and cookies and cream, priced at 49 and 59 baht. The problem of customers who are in a hurry, do not want to enter an ice cream shop which is not the first time of Swensen's split product line Previously, Swensen's "Bingsu" was a new menu item in the store.

5. Move to Zero, Nike's New Collection

Nike, the leading brand in sports apparel, is another business that has released many new collections. Called to create the best memory for people to know. Recently, Nike has captured the trend to save the world. Delivering a Move to Zero collection, a selection of shirts, shorts, socks, etc., made from recycled fibers. The collection includes both men's and women's clothing, and Nike says the organic cotton used in the collection uses less water. And it uses fewer chemicals than cotton on the other models. The zippers are also derived from Nike's recycling process, Nike Grind, all of which makes the clothes in the collection use recycled materials. It is a mixture of not less than 60%

6. Mineral water BNK 48

BNK 48 is a famous girl group that has a large number of fans. No matter what product it produces under the word BNK 48, it is always popular as well. The latest is BNK48 mineral water that was launched in early February, which is 350 ml of mineral water, priced at 25 baht, sold through the cabinet. BNK48 Vending Machine at MRT Sukhumvit and Phetchaburi stations, which originally BNK48 mineral water was already sold in Café BNK48, but is a small size. which makes souvenir products for sale to give the business a gimmick do not stand still Make business fun all the time There are also plans to produce other products in the name of BNK48 in the future as well.

7. McDonald's Scented Candle

McDonald's is another fast food brand that is diligent in launching new products to please its customers. Recently, it has used the smell of Quarter Pounder hamburgers to make scented candles. The Quarter Pounder scented candles are sold in sets, including 6 pieces in 1 pack, according to the menu's ingredients: fresh meat, tomato sauce, pickles, cheese, onions and sesame burger buns. The selling price of the Quarter Pounder scented candle is $35 or approximately 1,109 baht per pack.

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