7p-what is it ❓ Get to know Marketing Mix 7Ps

7p-what is it ❓ Get to know Marketing Mix 7Ps

🔹 Why use 7P?

Since 4P is not enough for service marketing strategy, 3 more P must be added, which products and services are not the same.

- Goods are things that are tangible (tangible) are things that are made and sold, materials, equipment, utensils. which can be taken as ownership

- Service that is intangible (intangible) is the process of doing something for the customer. Not like products sold directly when the service recipient has received the service You may be impressed or unimpressed by such things as travel, spa massages, beauty services, or haircuts.

7Ps is a marketing strategy developed by Philip Kotler, the founder of Marketing 3.0, for use in hospitality businesses. Marketing Mix, better known as the familiar 4P, has the following components: Product, Price, Place, Promotion, People, Physical Evidence and Process. In order to cover businesses in the service category, 3 more P's were added, namely People, Process and Physical Evidence.

Because nowadays, the 4P strategy is not enough for service businesses anymore. It can be seen that the 3 P that were added are all important to the service business. However, 7P can also be applied to businesses that sell products as well. Today we will take you to know the ingredients of the 3 P that are added.

🔹People

In the hospitality business it is impossible without personnel providing those services. This P is related to personnel management or people. which directly relates to the customer Make employees need to interact with customers. Unlike products that most people in the production process do not come out to meet customers like service. Therefore, selecting the right people and having a good training is very important in creating customer satisfaction. Strategies used in this field

- Staff selection and training

- Uniforms or dress form that is worn

- Determining the steps to work in relation to customers, such as 7-11, customers have to say hello before or when the customer pays. Will you sell other products as well?

- Management of queues and waiting In the event that a large number of customers come to use the service

- Dealing with customers Dealing with complaints or poor service

However, even as a service But the staff is like a product in itself. In order to make good service staff impress customers We also have to take good care of our employees. At least wages and benefits have to be fair to the work they do, enough to cover their daily expenses.

🔹Process

This P is the service process. at the heart of another service is that the service process must have a clear standard So that employees will understand the process of service accurately and clearly. What to do and how to be able to respond to the needs of customers quickly Strategies used

- Process design It is a plan or service plan.

- Service measurement and inspection

- Resource Analysis and People Allocation

- Performance measurement and key performance indicators (KPIs)

- Making an operation manual

Process design, if good design, including writing manuals for work Then it can reduce the cost of staffing expenses. Each person may work in many ways. For example, a restaurant waiter can take orders, wipe tables, set tables, pay money. Check out the staff at fast food restaurants, especially late at night. One person can handle everything.

In addition, if the design is good, it can reduce the steps in some work. can make customers use the service faster Don't have to wait long for customers

🔹Physical Evidence (Physical Composition)

physical environment It is something that can be experienced by the five senses: sight, hearing, smell, taste, and bodily sensations. which users will experience the physical environment from using the service by the Physical Evidence of the service business This is comparable to the packaging of the product, which can create credibility, trust and impression of customers.

Examples of Physical Evidence Information signs, road signs, parking lots, tables and chairs, staff attire, store interior sounds and smells, store decorations, store environment, service equipment, Store arrangement, temperature, congestion of the store or the shape of a shop building, etc.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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