9 online marketing strategies Increase sales to reach target ❗
9 online marketing strategies Increase sales to reach target ❗
Online marketing will begin to play a greater role in doing business. whether it is a small business or how big it is because "communication of Thai people has begun to change the format "This year Digital will play a greater role in Thai people. And will cause Thai people to change their behavior to use online communication channels more and more continuously
Therefore, marketers and those who want to communicate with their target audience or customers. "You have to adapt yourself to the changing behavior of your target audience" is inevitable. Let's see if this year What form of marketing is about to "come" and start to be a channel that makes it possible to reach the target audience with greater potential? Let's see.
🔸 Factors that make online business attractive
online selling business Began to play a large role today due to several factors. The first is because of the global rotation. everything has evolved Connecting to globalization When the world is connected without borders Online communication or business operations are born.
Secondly, because people's consumption behavior has changed. There is a growing demand for online shopping. until causing the start of an online selling business to respond to consumer purchase demands
lastly The cause of online business to grow rapidly during the past year is the corona virus outbreak. that result in staying home and relying on online stores more
🔸9 Online Marketing Strategies
1. Sales or distribution channels (Channels)
It plays a huge role in the selection of products, whether it's a Facebook Page with a product list function for customers to choose from, Line, a way to contact. Including being able to send links to customers, various types of E-Marketplace that can sell products such as Lazada, Shopee, etc., or websites that have been created as E-Commerce of the business are important variables in the purchase of customers. Due to the wide selection of products Customers can shop through any convenient channel. Therefore, choosing a sales channel is important. because they will know the main target group of the business But it can be done simultaneously in all channels as well.
2. Communicating with customers or followers on online channels
It's another good strategy. because in addition to helping to have a good relationship with customers It is also important to provide good service. Communicating with customers may be content in the form of questions. Invite people to comment or comment. Including answering questions via Chat message directly with customers. Speed of giving information to customers is important. It is considered another marketing strategy.
3.Omni Channel Marketing
Another strategy that should not be overlooked. Because it is a strategy that leads online marketing (Online) to connect with offline channels (Offline). when we have both a storefront and an online channel to sell products Therefore, the roles of both channels can be added together, for example, restaurants, promotions on online channels that allow customers to scan QR Codes or show the codes in front of the stores to receive discounts, etc. very popular abroad It can greatly increase the opportunity for growth and increase sales.
4. Buying ads on Search Engines such as Google and various forms of Social Media.
It greatly increases the chances of generating sales. It also helps to increase traffic and increase Brand Awareness. Awareness is important in building a long-term business.
5. Price Strategic
It is important to keep in mind if there is a product or service specific to your business. Pricing requires consideration of the suitability of the price whether it is worth the benefit that the customer receives from your product or service. and how much the product is in demand in the market because if it is a general product, the price must be lower than the market or having promotions, discounts to attract as many customers as possible and if the price is higher than the market It has to be of higher quality than competitors, however, that's another thing to define.
6. Content
good in accordance with products and services Of course, today's user shopping online is based on the attraction of reviews. But the thing to keep in mind is consistency with your business.
7.Online Influencers
Play a role in businesses that want to be popular. We have previously discussed the role of influencers in online marketing. Influencers have influence on Social Media such as Twitter, Instagram mainly and will focus on promoting products in a trend-making manner. or a trend Increase sales opportunities and become more known. But the most important thing in this form of marketing is choosing the right influencer that matches the target group of the brand, product or service.
8. Strategies for studying the behavior of the target group (Customer Behavior)
Audience analysis is a fundamental strategy in online marketing. Because it is important to determine the main sales channels. Making content in a format that is suitable for that channel This analysis is also important to create or modify future service information as well, such as studying the behavior of users visiting the website. They tend to read promotional content the most. can be used to update business information, etc.
9. Updates of fresh information (Information Updates)
In addition to being an important variable in purchasing products It is also important to rank search results on Google, followed by increased leads. Therefore, content creation must be updated regularly every day, which is beneficial to customers, interested parties and our business as well.
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