📣 Advertising that meets the consumer's heart with a strategy for presenting information

📣 Advertising that meets the consumer's heart with a strategy for presenting information that the seller must pay attention to

Advertising that appeals to consumers It is the use of various media. Various channels for public relations Presenting brand news and information to the public To create communication between brands and customers to create a correct understanding with consumers. The ads can be divided into many forms.

- Media to motivate consumers by verbal communication or other forms of communication that stimulates the behavior of purchasing products or using services It also results in the target group understanding the product and being impressed until the behavior changes according to the marketing needs.

- Motivated with real and hypothetical reasons by informing consumers about the good qualities of the product Benefits when using products and services using the principles of psychology to respond to needs

- Online marketing methods used to present information, news, products and services. This makes it possible to reach consumers quickly and in large numbers. can choose area or can target a specific audience as well

- Sell product ideas by motivating the target group to have a positive attitude and interest in the product, affecting the purchase decision.

- Build credibility of the product Build consumer confidence The brand must specify the manufacturer. Identify sponsors for products and services To show that the brand is advertising the product, not any propaganda.

- Calculate costs according to different media formats, such as online media, whether Facebook, Google Adwords, Instagram, etc., which must plan the investment budget to suit the cost

🔸 Purpose of Advertising

The general advertising objectives are as follows:

- To recommend products and services to the target group

- To present product information to consumers, including benefits, outstanding features or the importance of that product and service, etc.

- To make products and services unique and distinctive It is easily recognizable to consumers.

- To motivate the target group in making decisions about the consumption of goods and services of that kind

- To encourage consumer groups to use that kind of product and service more thoroughly and more extensively as well as building a customer base to compete with competitors in the market with the production and distribution of products of the same type

- To make goods and services memorable for the public in the long run

- To make products and services the first choice in the minds of consumers

- To make entrepreneurs or manufacturers of goods and services of that kind good image

- To create acceptance and credibility for that kind of product in the consumer group as well as being beneficial to new products and services that will be released for sale in the future

🔸 Must-have structure in the ad text

The structure that is required in ad text has five key elements:

1. Headline or Headline

The first part of the ad is very important. Because it will help attract customers' attention. by this section of the headline or headline The emphasis must be on the use of short, compact, descriptive words and the use of eye-catching language. Can attract the attention of the target audience well. In addition, letters must be clear and distinctive.

2. Sub headline

Text used to expand the body of the heading. to tell the main idea to be more clear It helps to create a better understanding of the target audience. However, this section may or may not be available.

3. Advertising text

The main content will focus on advertising products and services directly. The content in this section will tell you the benefits. properties of the product quality and price including comparisons between the same product and other brands to clearly see the difference The opinions of famous people may also be included in this section. This is for consumers to trust and conform. It also encourages faster purchasing decisions. for the format of the presentation This section uses characters that are smaller than the heading.

4. Illustration

It is an image that will enhance the ad to look more attractive. By the nature of the image that will be used to accompany it must be a product image or a relevant image. And there is an attraction that will make the reader feel eye-catching and interested. In addition, the illustrations can expand the message of the advertisement for customers to understand more.

5. Summary

the end of the advertisement that will impress the young news recipients And it's easier to remember products and services in advertisements. which in this section may be written summarizing the benefits of the product again To highlight the product and motivate the audience to try more products and services. So the summary It is a part that is as important as the other parts.

🔸 Online Advertising Channels

Nowadays, online advertising It is another way to increase sales and spread the product to be known widely that is becoming very popular. and not quite effective Online advertising is therefore important. And all online businessmen should not be overlooked.

🔸Facebook Ads

Advertising in this format The goal is to promote products and services on fan pages to be widely known and quickly. including to increase sales through online media In addition, it was able to increase the number of lines and the number of followers of the fan page as well.

The main point that makes most people pay more attention to Facebook Ads is that it is advertising and selling products that can be highly targeted to a very specific audience. Because from the personal information of Facebook users, it makes each user's preferences and interests what kind, which Facebook Ads will filter. and target advertising directly to the target audience

🔸Banner Ads

This form of advertising is intended To create brand recognition and brand awareness for the desired target group, nowadays Banner Ads have evolved a lot. However, there are some disadvantages of banner posting, that is, most business people or website owners. Banners are often placed in a different location than usual. It is placed in the side of the website or at the bottom of the website. Including creating a pop-up banner that only shows up for 1-3 seconds. which is contrary to the nature of the customer who are always looking for banners from the top of the website Therefore, it may cause customers to see the banner less or not be able to click to the banner.

🔸Native Advertising

Advertising that has only recently gained popularity but is well received. because it is a hidden advertising with the smoothest It will advertise hidden in the form of content seamlessly. with purpose To create awareness and recognition of products and services to customers including providing product information to get to know more by advertising in this form various content It is often published to the online network widely. This may or may not be published on their own website. Additionally, the ad is often supplemented with a hint that it is sponsored by…

🔸Paid Search

Getting your website on the first page of Google search to increase the chances your audience will see your ad and get more clicks. leading to future purchase decisions. because by the nature of our people Always pay attention to the website that is on the first page. Or discovered first the most Paid Search is very important.

🔸Remarketing

Advertising in the manner of inviting customers who have used the service come back to use the service again by marketing in this manner It will start from collecting information of the target audience who has come to buy products or services. that they have preferences and interests in what products and services And use those information to make interesting advertisements to post on websites or other sources. It will allow these customers to see and come back to buy products on the website again.

🔸 Things to consider when using language for advertising

However, the use of language for advertising It has the following considerations:

- Should use language that is common Easy to understand and polite, soft, elegant.

- Should use language words that can convey the meaning that meets the needs And must be consistent with the culture of using the language as much as possible.

- Should use language words to be appropriate and correct according to Thai principles By avoiding the use of slang or substandard words.

- Must use language that is formally correct or official language It is not a word that is cut or shortened to be known only to specific groups or individuals.

- Try to avoid vague words. Because it will make the news receiver misunderstand. In particular, two-faced, two-sided words and various volatile words.

- should use appropriate words Do not sneak in a sneaky way or overtake others.

- Avoid using academic words or excessive technical terminology. Because people in general are not used to these words and can get bored.

- The language used in advertising must not be sensational and not exaggerated.

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Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

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