Basic SMS terms that marketers need to know and pay attention to ✨

Basic SMS terms that marketers need to know and pay attention to ✨

SMS stands for Short Message Service or some call it Text Messaging, it is a short message that can be sent in a variety of ways. For example, from a mobile phone to another device or from a website to a mobile phone. This method is popular in businesses because it can send SMS. to a large number of mobile phones through a single delivery system known as Bulk.

- SMS Service

SMS service for businesses that service provider will Develop an SMS system that businesses can use to communicate easily with customers or prospects. In general, competitiveness in service is easy to use, as well as quality and delivery prices are important.

PersonalizedSMS Means to send a short message in which a personal message has been inserted in the sent content, for example “Dear Khun Somchai, you have accumulated a total of 888 Loyalty Member Points for using the service in the past period”. SMS service Most of the services are able to send PersonalizedSMS. It is also preferable because the recipient is more satisfied with the information received. general overall outcome data

- Shortcode

A special number created to support various events. that want to have 2-way communication with text (2 Way SMS)

For example, voting to remember numbers easily because the Short Code will have only 5-7 digits in which the consumer is responsible for the service fee. There are many prices, such as 3 – 100 baht, service providers. should specify conditions Make it clear to consumers first.

✨ Basic SMS terms that marketers should know

1. SMS comes from the full word Short Message Service. It is the delivery of short text messages from one mobile phone to another mobile phone. Sometimes referred to as Text Messaging, SMS delivery can be done in another way by sending text messages from the Web to a mobile phone. This is a method that is commonly used in business. because it can send SMS to a large number of mobile phones by managing through a single delivery system also known as Bulk SMS

2. SMS Service is a service for sending SMS for businesses. Service providers will develop an SMS delivery system that businesses will be able to use. to communicate with customers or target groups easily In general, the competition in the service will be at ease of use as well as delivery quality and price are important

3. Personalized SMS means sending a short message with personalization included in the sent content. An example of this SMS is “Dear Mr. Somchai You have accumulated Loyalty Member Points from using the service in the past, a total of 888 points. Name and Reward Points is personal information

The software currently provided by the SMS Service couriers includes an easy-to-use Personalized SMS delivery capability. And it's popular because recipients are more likely to be satisfied with information that has a relevant story to them than the general overall output.

4. Short Code is a special number that has been created. To support SMS sending that occurs in 2 Way SMS, which supports sending from mobile phones in AIS, Dtac, True Move and True Move-H systems for easy remembering. Short Code numbers are short, for example 5 digits. There are more uses to be 7 digits. Currently, the service fee for using the short code that consumers have to pay has many prices, for example 3 – 100 baht, which the provider should clearly inform the service user in advance.

5. SMS API (SMS Application Programming Interface) SMS API or application interface. Refers to how an operating system, library, or other operating system Open to other computer programs developed by programmers. Can contact to run the SMS system. Examples of using SMS API to develop programs to take advantage of SMS include making a withdrawal service that sends SMS to report balances back to the account holder or notification of arrangement status. Send products in E-commerce system via SMS to the ordering person. The order can be easily inquired by entering the order number into the Order Status Checking system, etc.

6. SMS Marketing is marketing by using SMS which can be divided into 2 important categories:

- One Way SMS is a push delivery or SMS Broadcasting which a business owner or brand sends a message to the recipient, for example SMS advertising, using SMS to inform promotions, discounts or events.

- Two-Way SMS is the use of media such as TV, radio or print to make consumers aware about activities or benefits that customers will receive and pull (Pull) consumers to decide to participate. The consumer will be the one who responds by sending an SMS to the specified number. The system will send an automatic reply message back to the consumer's machine as well. So it's a two-way communication. Examples that are often seen such as voting, guessing or participating in the sweepstakes, etc.

-------------------------------------------------------------------------------------

Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

---------------------------------------------------------------------------------------

💙 Consult our team 💙

📱Tel : 0840104252 📱0947805680

Office Hotline : 034-900-165 , 02-297-0811 (Monday-Friday)

📨 Inbox : http://m.me/ChatStick.TH

┏━━━━━━━━━┓

📲 LINE: @chatstick