Basic terms for business people to know
Basic terms for business people to know
For anyone who is about to start doing that business. Maybe you've heard some unfamiliar business or marketing terms, right? In this article, we would like to introduce about basic terminology for people who start doing business to leave each other. If you're ready, let's go see it.
10 basic words that beginners should know
1.Brand Experience
Brand Experience is the way you create the experience of your business with your customers. Basically, this is the experience your customers get when they interact with your product in some way. for example
- Access to services at your store
- seeing advertisements of your products
- Receiving product promotion certificates
2. Tagline
The tagline is simply called the slogan of your product. To make the words you create that customers are able to remember your product as well, sure enough. A good tagline should be something that customers will be able to remember your product. without having to say your brand name at all
3.Brand Manual
Is a guide to plan your business in the future in every The subject of your product itself. Which focuses on designing and communicating something that is the identity of your product itself. In order to make your business not go out of the way that you have planned.
4.Brand Identity
is the external appearance of the product for example Choosing font styles, logos, using colors on products, etc.
5.Brand Presonality
It is something that indicates about characteristics in terms of personality, simply referred to as being similar to the habits of a person. This will allow you to plan the personality of your product. This will make it possible to visualize your product more clearly.
6.positioning
is what it is stance determination of your product's position in the market itself Is what makes you have to ask that question. What are the selling points of your product that differentiate you from the competition? Which you should choose a stand that still has a gap in the market and your product has advantages that you have.
7.tragting
is that you are determined target group of your product to be certain which you will do that business You must be able to answer the question before that. Who is the target customer of your product? What level of person are you?
8.Brand Essence
It's simply called what is the heart of your product. is that you hold on to what is at the top of the product itself, such as a convenience store The most important thing is comfort and convenience.
9.Brand DNA
is like what is defined as Who is your product? And what are the characteristics of different products that are unique to your product? You can try answering these questions.
10.branding
Is to create a specific image of your product so that customers can distinguish your product. This type of image creation can make customers remember your product as well.
How are you doing with the words that are brought together in this article? Hope it will be useful to all readers. And see you again in the next article.
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