BCG matrix model to enhance business understanding

BCG matrix model to enhance business understanding

BCG matrix is a measure of where our business is in the industry. Help us know and analyze. can be corrected on the spot In this article, I will take everyone to know about this business model.

This model is very popular. The BCG matrix is divided into 2 topics and 4 groups. Let's gradually get to know each other better.

Star group

Used to refer to a group of products that are very popular. answer marketing and likely to have similar products or the same type Bringing together many more launches.

Cash Cow Group

Used to call products with high share, profitable, but no growth.

Question Marks group

Used to refer to high-growth groups. But the market share is low, the profit is low, the investment must be planned heavily. think carefully

Dogs group

Used to call a group of products that are in a critical point. Because the sale of this product makes less profit, loss of business. Choose whether we will improve or discard.

The BCG matrix theory is just a tool to analyze the position of our products. to be improved or developed further We can also apply it to other functions such as employee assessment, personnel, etc.

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