📣Build a great brand! Business owners should know Brand Awareness.
📣Build a great brand! Business owners should know Brand Awareness.
The success of doing business online for many people. is to create a business to be widely known, famous, when speaking up, customers cry. I have seen many customers use their own products and if you want your business to be successful like this You have to start building your brand and brand reputation or being recognized by our brand, 'Brand Awareness'.
🔸What is Brand Awareness ?
Brand Awareness is building a business or business reputation to be known and remembered widely. Think of world famous brands. Just seeing the logo, seeing the color, seeing the product, or even talking about some products, it has to be this brand only. That is how a brand has been successful in terms of creating Brand Awareness, but for brands that are just starting out online, building Brand Awareness requires energy and money in the beginning. Because you have to focus on product and service development, brand building, advertisement, content creation, service, promotion and many more.
🔸 Create Brand Awareness. What should I do?
1. Understand products and customers
Before you start building your brand You need to have a thorough understanding of your business, your customers, your target audience or people who will be interested in your business. That will help you start communicating with your customers right on the spot. Knowing who your real customers are will help you better analyze their needs. know what they want How to reach them, etc.
2. Take the investment
At the beginning of the branding to be known You may need to pocket money for advertising, hire influencers to help spread the word. In addition to selling products on social media to be successful. You must have an add shot to reach a wider crowd. Even if they didn't buy your product today, it lets them see your brand name and product through their eyes.
3. Create engaging content
In addition to the product must be good and of good quality, in order to make the brand known and memorable, you must sell it as well. and selling on social media It is important to tell a story through content, through images, through captions, that is, to create content to attract customers. The more interesting the content you make. The more customers are interested in your brand, the more.
🔸 Advantages of building Brand Awareness
Creating Brand Awareness is like the heart of a small company's marketing. to large companies The advantages of creating brand awareness What will be interesting?
1. Create awareness among consumers
is of great importance especially new brands and services that are just starting out The target group does not know the product at all, has never heard of or seen the brand before. Creating Brand Awareness is to make consumers aware of the existence of the brand (Existence). become one of the choices of products and services that consumers choose or as one of the options to make a decision to buy goods and services
2. Make your brand memorable
Creating Brand Awareness is a communication of good image of products and services, features, strengths, uses. including the reliability of the product by the process leading to the creation of memorable consumers, such as thinking about consuming any type of product will think of products from that brand first
3. Create a competitive advantage
To be number one in the hearts of consumers It is a product that consumers think of first. It will create a competitive advantage for that brand. There will be more opportunities for consumers to buy goods and services from brands with good Brand Awareness.
4. Easier to expand product line
When our Brand or brand is remembered by consumers Breaking up new product or service lines will definitely create awareness for consumers more easily.
5. Earn credibility from partners and consumers
Business operators who sell goods and services with good Brand Awareness among consumers would gain credibility and good trust in the group of companies partners because there is a tendency Has the ability to grow more sales
🔸 How to create Brand Awareness to meet the most needs
1. to know the brand name
Creating Brand Awareness requires clear and quality communication. by having to know Will be able to reach the target audience by communicating through which channels, for example, nowadays, communication channels and building brand awareness can be done effectively through various media via Social Media. Examples of brand awareness through Social Media are:
– Content marketing, writing articles, giving knowledge, making infographics, giving knowledge and understanding about our products and services
– Online advertising through various platforms such as Facebook, Instagram or Youtube, etc.
– Hiring influencers to review products or sponsor products for influencers or people who influence consumers to make decisions about purchasing our products and services.
– Viral or marketing that makes people talk through word of mouth, such as Content Viral or Video viral.
2. Know what to sell
in communicating with consumers and already know about the brand, name, or brand of goods and services Another thing that must be communicated effectively is Making consumers aware of what our company sells That includes the features and benefits our products offer consumers. or what our products can meet for consumers
3. Create good feelings and impressions
good image of the product and the organization as a whole It is considered one of the key selling points.
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