Caution about Facebook ads that online business owners should know ❗
Caution about Facebook ads that online business owners should know ❗
1. The text in the image must not exceed 20%.
Because Facebook wants quality ads. To make your content as interesting as possible, Facebook ads must have image text no more than 20% of the image's total area. You can check with Facebook's grid tool if the message exceeds the limit or not.
2. The image must be suitable for the product.
- Images used in facebook ads must be appropriate for the product, for example, if it is an advertisement for underwear But the image of wearing underwear cannot be used to advertise other irrelevant products such as dietary supplements, diet pills, etc.
- Do not use images that are too sexually suggestive, such as not using images of wearing underwear, listening to music to advertise headphones, etc.
- Images are not displayed as a click or Play button, but when clicked it is not a video. But it is a link to another website because it is a scam to click.
3. Do not use Before & After images.
Facebook ads do not allow the use of pre- and post-use reviews or images showing unlikely results. including too much advertising text because it will be considered exaggerated advertising
4. Must not be an illegal product. or pirated products
- Advertising of recreational drugs is not allowed. prescription medication or illegal drugs
- Advertising of tobacco products and related medicinal devices is not allowed.
- Advertising of unsafe supplements is not allowed. (at the discretion of Facebook)
- Advertising of weapons, ammunition, explosives or adult goods/services is prohibited.
- Advertising of pirated products is not allowed.
5. Must not contain violent, insulting, or socially impactful content.
Facebook ads must not contain content that is alarming, disrespectful or affects how people feel in society, such as images of weapons, battles, blood, emotional images, violence, or accident pictures. increased skin color
6. The website page linked to must exist. And it's a link related to the product you're advertising.
Facebook will follow through on your landing page to determine which page you click on the Facebook ad and link to. which if it is a page that is not related to what is advertised will not be allowed
7. Must not be a product that implies a network business
Prohibition Facebook 2021 does not allow the advertising of network marketing or MLM and does not allow the use of messages that are "Get rich without investment" or "get rich quick", etc.
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