Changing hotel business after covid How should I come back to be as good as before ❗

Changing hotel business after covid How should I come back to be as good as before ❗

COVID-19 has changed everything. when various environmental factors not the same anymore The business model that you are doing has to change accordingly. especially for the hotel business which is directly affected Let's take a look at the past 7-8 months that we have to face with this epidemic. without knowing when it will end what have we learned And how will it affect the change of business?

🔹Self Service is used more

from distance measures for safety Go in an effort to save as much potential as possible. causing many hotels to begin to adjust by trying to use the Self Service service model and various technologies to help manage more, such as allowing customers to manage their stay information and check-in by themselves The room access code may be sent via SMS or email to the customer. This method is more convenient for customers. You can stay on your own. Don't waste time waiting for check-in. It also makes the hotel save on human resources. without having to have staff to serve 24 hours a day

🔹 Business is more Lean

from trying to survive in order to get through the crisis while having more free time make various hotels took time to look back and reflect on myself including planning a business path that will continue to grow Many hotels have taken this opportunity to restructure their businesses. This results in more efficient and prudent management. It helps to reduce luxuries and waste. Make the organization more active able to adapt to different situations that came in promptly

🔹 A new definition of luxury was born.

with a new era of tourism that is more open and more choices Which started as a trend since before the covid-19 virus. will spread again and became more visible after the crisis In particular, the new definition of luxury is no longer dependent on the style of luxury service alone, for example, the best room service may not necessarily be the room that has the service. Butler or butler who is always there to help guests. But hotels can create a good stay experience in new ways. to customers, for example, nowadays that is popular to serve Floating Breakfast or a private floating breakfast set For a pool villa This allows guests to enjoy more privacy and spend more time in their rooms. without having to rush out to eat at the dining room together And it's not just about big hotels, smaller ones can create their own wonderful stay experience as well.

🔹 Flexible, adjusting to provide more variety of rooms

Another last trend that can be seen more after the Covid-19 crisis. Of the hotels, accommodation is that there has been a more flexible service and price adjustment, such as from daily, weekly and monthly, or the area has been adjusted to be a Co-Working Space to sit and work on a daily basis. For those who are tired of working at home and want to concentrate while having all the facilities. by enabling various hotel operators Learn how to adapt and earn more variety. You don't have to stick to just the original form. and even if the situation goes back to normal Foreign tourists have begun to return to them. But such methods can still be used as before. The more it makes the business stronger and more stable as well.

🔹 Marketing the hotel through social media

Show your presence on social media Social media is like a megaphone to let people know about your business. And today it is also a space for people such as customers to talk and exchange stories with entrepreneurs such as reviews of past hotel stays.

If managing social media well Post trending, be consistent, use a format that fits your system and situation, such as images, video clips, and have multiple social media channels. It will be of great benefit to the hotel.

For hotels, social media can be used to promote the hotel location, services, facilities. and inform hotel promotions But it should be mixed with other stories. of interest related to your hotel business

🔹 Hotel website that encourages direct booking

Such a good site should have the following principles:

- Good to use via smartphone

More than half of Internet users access the Internet. social media and various websites through a smartphone or popularly known as a mobile phone A good website should be mobile-friendly. to mobile This type of website is designed with a Responsive mode or Responsive design.

- have a point of sale

Hotel web sites generally show all the details of the hotel itself to the web visitor. which is good But a website that is eye-catching or outstanding until customers remember. There must be a clear character or selling point, such as the interesting history of the hotel, pictures, video clips, mascots or special promotions.

- Recommend web visitors

A good hotel website should clearly show room information and amenities. And these details should be updated according to the current situation.

- Clear and direct

Visitors to your hotel website must know right away that What are the benefits of direct booking on the website, such as direct contact with the hotel? What privileges do you get from the hotel? or a better price, etc.

🔹 Hotel Marketing Plan

1. Know your hotel and your position in the market.

The hotel already has a clear focus group. must not forget that Are there resources to advertise that are appropriate, such as technology such as websites? Social media and budget, both of which are important. Because it is a tool to bring customers to the hotel today. Having a specific target audience or a narrower segment This will help hotels to market more directly and be more effective.

2. Set goals

- Who is the target audience of marketing?

- What are the strengths/strengths of your hotel over competitors?

- Who are your direct and indirect competitors for your hotel?

- What is your hotel stand out or specialize in?

- What services does your hotel have that stand out or are good that customers like?

- What can your hotel improve?

- Financial goals (income, expenditure) of the hotel for this year How much is it? And what are the plans to achieve these goals?

3. Choose a marketing strategy that fits the hotel.

Marketing Strategies that the Hotel Can Use There are patterns that are commonly seen. or is already widely used Therefore, it remains only to choose the appropriate use.

before choosing a marketing strategy for the hotel Hotels must know their SWOT. This SWOT stands for Strengths, Weaknesses, Opportunities. (External Positive Factors) and Threats (External Negative Factors). These data are searchable and collectable from all management and associates.

SWOT data will help hotels know that Is this marketing strategy appropriate for the hotel? Is it compatible with the overall business plan of the hotel? Both in terms of the benefit from the investment (ROI) and what risk factors will occur, how much and whether the hotel will accept it or not.

4. Take action according to the plan.

No matter what marketing strategy you use, it must be done with caution and caution. The hotel has to come up with a strategy that is clearly defined and timely.

5. Evaluate financial results

evaluating financial results It is the last step of following a marketing plan. to tell the hotel that The map was successful or what error occurred? Assessments can be performed with both a step-by-step assessment and a comprehensive assessment of the overall plan.

-------------------------------------------------------------------------------------

Details of online marketing services

>> https://www.chatstickmarket.com/langran

Examples of various brands that we take care of online marketing

>>https://www.chatstickmarket.com/portfolio

---------------------------------------------------------------------------------------

💙 Consult our team 💙

📱Tel : 0840104252 📱0947805680

Office Hotline : 034-900-165 , 02-297-0811 (Monday-Friday)

📨 Inbox : http://m.me/ChatStick.TH

┏━━━━━━━━━┓

📲 LINE: @chatstick