Easy way to make Instagram ads, update 2022✨
Easy way to make Instagram ads, update 2022✨
Instagram is another platform that is as popular as Facebook. With more than 1.2 billion Instagram users worldwide, it is the 5th most popular platform in the world. with this large target audience base Many people choose to use "Instagram ads" to increase their customer base.
Before creating an Instagram ad, it is important to understand that the majority of people focus on photos. Read some content If compared between seriousness, Facebook is quite a lot to Instagram. By focusing on the video only. This makes it not suitable to read long content like in Facebook itself.
In Instagram, to be honest It's like playing to kill time. Slide to see that picture. Look at this picture. Or maybe follow shops such as clothing stores, cosmetic stores. Or more shops, causing users to be less serious. Single ad will give you a trick in the next story that “Instagram Tips” What should I do to make it popular?
📍I don't have an Instagram account, can I advertise?
Even if you don't have any Instagram accounts, you can still advertise to people on the platform. If we have an ad account and a Facebook page directly, we can choose to display ads or placement and tick only Instagram.
- Why are they connected without an Instagram account?
Facebook and Instagram are owned by the same person. These two platforms are interconnected. So when Facebook ads can be displayed on Instagram as well if we choose to be displayed in Placement.
📍Get to know Instagram accounts
Like Facebook, Instagram account types are both private and private. Business and creator models If we don't use a lot Or not an online sales line or an influencer group, it is recommended that it be better to use privately.
- personal account
A personal account is a normal account that we use. Whether it's posting food photos, personal photos, restaurant photos, or simply not seeking any benefit. Used to post pictures everywhere This is called a normal account.
- Creator account
Account for Influencers or Famous People especially. Can see who our follower group is, how many more people have followed, followed unfollowed? There are also two text boxes that separate important and general messages. early launch Rather not respond to influencers or famous people. This leads to frequent switching between business and creator accounts. But now it's becoming more stable and closer together for these two types.
- Business account
It is an official account. And there may be a lot of additional gimmicks. Whether it's the number of engagement of people who saw our post. Shooting Instagram ads, as well as having the opportunity to use the new features that Instagram has developed to provide business account users with more convenient tools.
- Steps to change account type
1. Go to settings and select the account according to the red box in the picture below.
2. Enter and scroll down. then go to choose “Change account type”
3. Now select and press change according to the steps suggested by Instagram to continue.
📍Interesting stats about Instagram
Instagram, which is the 5th most active users in the world, has quite a few interesting statistics. The information below is from people around the world. which may be useful for many You will be inferred as information for use in advertising.
- Target audience with ads on Instagram
Global audiences who view Instagram ads are categorized by age and gender.
- Engagement averages for each posting style
Average engagement with post formats published by business accounts
- Engagement average for followers
Compare average engagement on Instagram posts posted by official accounts. as measured by accounts that differ in their followers
- Popular hashtags on Instagram
The most used hashtags in posts over time.
📍Find target audience to make initial Instagram ads.
Before we start advertising, whether Facebook or Instagram, however, some people may sit and find target audiences live. when making an advertisement Or some people may find it in advance through various methods. This time, Admin will try to find the method in advance and save it for use when I start shooting.
in finding the target audience precisely Add's method is to guess. Let's look at who our target audience is. (Assuming it's the first shot) This example will try to sell bags as shown in the picture.
If you run a restaurant, you have to think about who your customers will be. Another example, admin will open to sell curry rice in the Sukhumvit area. Now let's analyze it.
Once we have these principles, we can try to find the target audience. By using two types of tools to help find
- Facebook Ads Audience Insight, a Facebook tool that helps find out what the audience will be like. what kind of behavior or where are you
- InterestPRO, a tool that will penetrate Facebook's target audience with an API system that helps show the audience that Facebook has secretly put up for us to see. It's convenient because sometimes Facebook won't show up at all.
The first step is to find your target audience with InterestPRO. For those who are not using it, you can find it in Facebook Ads Audience Insight. In InterestPRO add you to search with the words you want to find your target audience. "Selling bags and selling curry rice" then find the keyword that we want to go down.
- As for Facebook Ads Audience, it's up 10 more than myself.
After that, when I got interesting target audience from InterestPRO and analyzed with Facebook Ads Audience Insight. For those who do not use InterestPRO, they gradually searched from Facebook Audience. Like It fits the needs of Add perfectly.
Once we've got our target audience, we can start setting up Instagram ads with the Facebook Ads Manager tool.
📍How to make Instagram ads with mobile phone
*** Starting from this teaching method, let's call it "IG ad or shoot add IG"
For those who do not have a computer, only a mobile phone. You can also do IG ads, but it will be a promotion method that is more similar to Facebook's Boost Post.
Let's get started with a business or creator account. If anyone doesn't have it, "press back" up to see how to create an account. And once we have such an account, we can start promoting our ads.
We can choose to promote both on the "Profile" page and by clicking on the "Post" that we want to advertise on IG.
This one, admin will choose from existing posts to try to advertise. Like this one, let's say you choose to post a restaurant. Then we can click on the blue "Promote" button in the post.
If you make an advertisement for the first time, it will show up in front of an introduction that will show what will be when promoting the post. We can press next at all.
Now when you press next and so on. will meet with the determination “Choose where to send people” is when we make an advertisement and it will have our ad click on our profile. Go to our website or go to our Direct Message, but this one wants the target audience to look at the profile more.
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